- Media & Advertising›
- Advertising & Marketing ›
Advertising spending in Western Europe 2014-2020
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Advertising spending in Western Europe 2014-2020
Advertising spending in Western Europe from 2014 to 2020 (in billion U.S. dollars)
by Statista Research Department,
last edited
Oct 26, 2016
This timeline presents advertising spending in Western Europe from 2014 to 2016 and provides a forecast until 2020. The source projected that in 2017 the ad expenditure in Western Europe would amount to 101.7 billion U.S. dollars and would grow to 108 billion U.S. dollars by 2020.
Advertising spending in Western Europe from 2014 to 2020 (in billion U.S. dollars)
| Spending in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Spending in billion U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Oct 26, 2016
This timeline presents advertising spending in Western Europe from 2014 to 2016 and provides a forecast until 2020. The source projected that in 2017 the ad expenditure in Western Europe would amount to 101.7 billion U.S. dollars and would grow to 108 billion U.S. dollars by 2020.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2016
- Region
- Europe
- Survey time period
- 2011 to 2016
- Special properties
- includes digital (desktop/laptop and mobile), directories, magazines, newspapers, outdoor, radio and TV
- Supplementary notes
- * Forecast.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2016
More information
- Region
- Europe
- Survey time period
- 2011 to 2016
- Special properties
- includes digital (desktop/laptop and mobile), directories, magazines, newspapers, outdoor, radio and TV
- Supplementary notes
- * Forecast.
Other statistics on the topic
+Advertising & Marketing
Ad spend growth 2016-2018, by country
+Advertising & Marketing
Advertising spending in the United Kingdom (UK) 1999-2019, by media
+Advertising & Marketing
Advertising expenditure in France 2008-2018, by medium
+Advertising & Marketing
Advertising expenditure in Spain 2008-2018, by medium
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Advertising in Europe"
- Market Overview
The most important statistics
- Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)Advertising spending in Europe 2007-2019, by region
- Western European countries ranked by advertising spending in 2017 (in million U.S. dollars)Largest advertising markets in Western Europe 2017
- Advertising spending in Europe between 2013 and 2016, by medium (in billion euros)Europe: media advertising split 2013-2016
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Leading Advertisers
The most important statistics
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)Highest spending advertisers in the United Kingdom (UK) 2017
- Advertisers ranked by advertising expenditure in France in 2016 (in million euros)Highest spending advertisers in France 2016
- Advertisers ranked by advertising expenditure in Germany in 2017 (in million euros)Highest spending advertisers in Germany 2017
- Advertisers ranked by advertising expenditure in Spain in 2016 (in million euros)Highest spending advertisers in Spain 2016
- Advertisers ranked by advertising expenditure in Italy in 2017 (in million euros)Highest spending advertisers in Italy 2017
- Traditional Media
The most important statistics
- Television advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Television advertising expenditure in the European Union (EU 28) 2009-2017
- Newspaper advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Newspaper advertising spending in the European Union (EU 28) 2009-2017
- Magazine advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Magazine advertising expenditure in the European Union (EU 28) 2009-2017
- Cinema advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Cinema advertising expenditure in the European Union (EU 28) 2009-2017
- Radio advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Radio advertising expenditure in the European Union (EU 28) 2009-2017
- Outdoor advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Outdoor advertising expenditure in the European Union (EU 28) 2009-2017
- Digital Media
The most important statistics
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)Internet advertising expenditure in the European Union (EU 28) 2009-2017
- Online advertising spending in Europe from 2006 to 2018 (in billion euros)Online advertising spending in Europe 2006-2018
- Online advertising spending in Europe between 2013 and 2018, by format (in billion euros)Online advertising spending in Europe 2013-2018, by format
- Countries with highest online advertising spending in Europe in 2017 and 2018 (in billion euros)Largest online advertising markets in Europe 2017-2018
- Change in online advertising spending in select European countries in 2017 and 2018Fastest growing online advertising markets in Europe 2017-2018
- European countries ranked by digital share of advertising spending in 2017Digital share of advertising spending in European countries 2017
- Digital advertising spending per capita in Europe in 2017, by country (in euros per head)Digital advertising spending per capita in Europe 2017, by country
- Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by formatDigital advertising spending growth in Europe 2013-2018, by format
- Leading Markets
The most important statistics
- Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)Advertising spending in the United Kingdom (UK) 1999-2019, by media
- Annual turnover of the advertising and market research sector in the United Kingdom from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in the UK 2008-2016
- Advertising expenditure in Germany from 2008 to 2019, by medium (in million euro)Advertising expenditure in Germany 2008-2019, by medium
- Annual turnover of the advertising and market research sector in Germany from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Germany 2008-2016
- Advertising expenditure in France from 2008 to 2018, by medium (in million euro)Advertising expenditure in France 2008-2018, by medium
- Annual turnover of the advertising and market research sector in France from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in France 2008-2016
- Advertising spending in Spain by medium 2008-2018, by medium (in million euros)Advertising expenditure in Spain 2008-2018, by medium
- Annual turnover of the advertising and market research sector in Spain from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Spain 2008-2016
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Advertising spending in Germany 2014-2019
- Revenue in the largest advertising markets worldwide in 2020
- Year-on-year advertising expenditure change in Germany 2017-2020
- Peru: ad spending 2018-2023
- Distribution of ad and marketing communications spending in Sweden 2018, by activity
- Advertising expenditure for laundry detergent in Germany 2000-2017
- TV advertising spending in the U.S. 2011-2020
- Distribution of ad spend in Brazil 2018-2020, by medium
Studies
- Advertising market in the U.S.
- Digital advertising in Europe
- Advertising in Europe
- Advertising in Germany
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising in the Netherlands
- Advertising in Japan
- Advertising in Italy
- TV advertising worldwide
- Advertising in the Nordics
- Advertising in Belgium
- Advertising in North America
- BRICS advertising
- Political advertising in the U.S.
Statistics on "Advertising in Europe"
- Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)
- Western European countries ranked by advertising spending in 2017 (in million U.S. dollars)
- Advertising spending in Europe between 2013 and 2016, by medium (in billion euros)
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Advertisers ranked by advertising expenditure in the United Kingdom (UK) in 2017 (in million GBP)
- Advertisers ranked by advertising expenditure in France in 2016 (in million euros)
- Advertisers ranked by advertising expenditure in Germany in 2017 (in million euros)
- Advertisers ranked by advertising expenditure in Spain in 2016 (in million euros)
- Advertisers ranked by advertising expenditure in Italy in 2017 (in million euros)
- Television advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Newspaper advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Magazine advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Cinema advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Radio advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Outdoor advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Internet advertising expenditure in the European Union (EU 28) from 2009 to 2017 (in million euros)
- Online advertising spending in Europe from 2006 to 2018 (in billion euros)
- Online advertising spending in Europe between 2013 and 2018, by format (in billion euros)
- Countries with highest online advertising spending in Europe in 2017 and 2018 (in billion euros)
- Change in online advertising spending in select European countries in 2017 and 2018
- European countries ranked by digital share of advertising spending in 2017
- Digital advertising spending per capita in Europe in 2017, by country (in euros per head)
- Year-on-year change of digital advertising spending in Europe from 2013 to 2018, by format
- Net advertising spending in the United Kingdom (UK) from 1999 to 2019, by media (in million GBP)
- Annual turnover of the advertising and market research sector in the United Kingdom from 2008 to 2016 (in million euros)
- Advertising expenditure in Germany from 2008 to 2019, by medium (in million euro)
- Annual turnover of the advertising and market research sector in Germany from 2008 to 2016 (in million euros)
- Advertising expenditure in France from 2008 to 2018, by medium (in million euro)
- Annual turnover of the advertising and market research sector in France from 2008 to 2016 (in million euros)
- Advertising spending in Spain by medium 2008-2018, by medium (in million euros)
- Annual turnover of the advertising and market research sector in Spain from 2008 to 2016 (in million euros)
- Advertising expenditure in Italy from 2008 to 2019, by medium (in million euro)
- Annual turnover of the advertising and market research sector in Italy from 2008 to 2016 (in million euros)
- Advertising investments in Germany from 2014 to 2019* (in billion U.S. dollars)
- Revenue in the largest advertising markets worldwide in 2020 (in billion U.S. dollars)
- Year-on-year advertising expenditure change in Germany from 2017 to 2020 (compared to the previous year)
- Advertising spending in Peru from 2018 to 2023 (in million U.S. dollars)
- Distribution of advertising and marketing communications spending in Sweden in 2018, by activity
- Advertising expenditure for laundry detergent in Germany from 2000 to 2017 (in million euros)
- TV advertising spending in the United States from 2011 to 2020 (in billion U.S. dollars)
- Distribution of advertising spending in Brazil from 2018 to 2020, by medium
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.