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Ad spend in Italy 2019-2020, by medium

In Italy, investments in advertising were expected to increase the most in the digital sector. In fact, the ad spending in online advertising amounted to 2.23 billion euros in 2019, while it was forecasted to reach 2.39 billion euros in 2020. Newspapers are expected to decrease the most: the ad spending in this market segment had a value of 731 million euros in 2019 and was expected to drop to 683 million euros in the following year.

Expenditure in advertising in Italy in 2019 with a forecast for 2020, by medium

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Release date

July 2019



Survey time period

2019 and 2020

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Statistics on "Advertising in Italy"

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