Ad spend in Italy 2019-2020, by medium

Published by Michele Majidi, Jan 6, 2023
In 2020, advertising spending on all media fell in Italy, compared to the values reported in 2019. TV advertising spending decreased from 3.59 billion to 3.25 billion euros. Radio dropped from 438 to 329 million euro. Digital was the medium that recorded the smallest decrease of 2.1 percent.

Advertising spending in Italy in 2019 and 2020, by medium (in million euros)

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Release date

March 2021

Region

Italy

Survey time period

2019 and 2020

Supplementary notes

Figures have been rounded.

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