In Italy, investments in advertising were expected to increase the most in the digital sector. In fact, the ad spending in online advertising amounted to 2.23 billion euros in 2019, while it was forecasted to reach 2.39 billion euros in 2020. Newspapers are expected to decrease the most: the ad spending in this market segment had a value of 731 million euros in 2019 and was expected to drop to 683 million euros in the following year.
Expenditure in advertising in Italy in 2019 with a forecast for 2020, by medium
(in 1,000 euros)
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issuu , & ADC Group. (July 31, 2019). Expenditure in advertising in Italy in 2019 with a forecast for 2020, by medium (in 1,000 euros) [Graph]. In Statista. Retrieved February 27, 2020, from https://www.statista.com/statistics/989891/ad-spend-in-italy/
issuu , und ADC Group. "Expenditure in advertising in Italy in 2019 with a forecast for 2020, by medium (in 1,000 euros)." Chart. July 31, 2019. Statista. Accessed February 27, 2020. https://www.statista.com/statistics/989891/ad-spend-in-italy/
issuu , ADC Group. (2019). Expenditure in advertising in Italy in 2019 with a forecast for 2020, by medium (in 1,000 euros). Statista. Statista Inc.. Accessed: February 27, 2020. https://www.statista.com/statistics/989891/ad-spend-in-italy/
issuu , and ADC Group. "Expenditure in Advertising in Italy in 2019 with a Forecast for 2020, by Medium (in 1,000 Euros)." Statista, Statista Inc., 31 Jul 2019, https://www.statista.com/statistics/989891/ad-spend-in-italy/
issuu & ADC Group, Expenditure in advertising in Italy in 2019 with a forecast for 2020, by medium (in 1,000 euros) Statista, https://www.statista.com/statistics/989891/ad-spend-in-italy/ (last visited February 27, 2020)
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