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Ad spend in Italy 2019-2020, by medium
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Ad spend in Italy 2019-2020, by medium
Expenditure in advertising in Italy in 2019 with a forecast for 2020, by medium (in 1,000 euros)
In Italy, investments in advertising were expected to increase the most in the digital sector. In fact, the ad spending in online advertising amounted to 2.23 billion euros in 2019, while it was forecasted to reach 2.39 billion euros in 2020. Newspapers are expected to decrease the most: the ad spending in this market segment had a value of 731 million euros in 2019 and was expected to drop to 683 million euros in the following year.
Expenditure in advertising in Italy in 2019 with a forecast for 2020, by medium (in 1,000 euros)
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Description
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- Release date
- July 2019
- Region
- Italy
- Survey time period
- 2019 and 2020
Source
- Show sources information
- Show publisher information
- Release date
- July 2019
More information
- Region
- Italy
- Survey time period
- 2019 and 2020
Other statistics on the topic
+Radio, TV & Film
Advertising spending in Italy 2009-2019, by medium
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Digital Market Outlook: social media advertising revenue in European countries 2018
+Advertising & Marketing
Internet advertising market value in Italy 2008-2018
+Advertising & Marketing
Italy: forecast TV industry advertising 2017-2021
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- Overview
- Annual turnover of the advertising and market research sector in Italy from 2008 to 2016 (in million euros)Turnover of advertising and market research sector in Italy 2008-2016
- Advertising spending in Italy from 2011 to 2018 (in billion U.S. dollars)Advertising spending in Italy 2011-2018
- Advertising spending in Italy from 2009 to 2019, by medium (in million euros)Advertising spending in Italy 2009-2019, by medium
- Expenditure in advertising in Italy in 2019 with a forecast for 2020, by medium (in 1,000 euros)Ad spend in Italy 2019-2020, by medium
- Forecasts of Italy's share of Western Europe spending on internet advertising from 2016 to 2020Italian share of Western Europe spending in internet advertising 2016-2020
- Forecasts of Italy´s share of Western Europe spending on out-of home advertising from 2016 to 2020Italy: forecasts of share of Western Europe spending out-of-home advertising
- Number of individuals working in the production of advertising material in Italy from 2012 to 2014 (in million employees)Italy: advertising material producers 2012-2014
- Traditional media
- Value of advertising investments in radio from 2009 to 2018 (in euros)Italy: value of advertising investments in radio 2009-2018
- Value of advertising investments in newspapers and magazines from 2009 to 2018 (in euros)Italy: value of advertising investments in press 2009-2018
- Value of advertising investments in television from 2009 to 2018 (in euros)Italy: value of advertising investments in television 2009-2018
- Advertising spending forecasts for the cinema industry in Italy from 2018 to 2022 (in million euros)Italy: forecast cinema industry advertising 2018-2022
- Advertising spending forecasts for the entertainment and media industry in Italy from 2018 to 2022 (in million euros)Italy: forecast entertainment and media industry advertising 2018-2022
- Advertising spending forecasts for the music industry in Italy from 2018 to 2022 (in million euros)Italy: forecast music industry advertising 2018-2022
- Advertising spending forecasts for the radio industry in Italy from 2018 to 2022 (in million euros)Italy: forecast radio industry advertising 2018 to 2022
- Advertising spending forecasts for the newspaper industry in Italy from 2018 to 2022 (in million euros)Italy: newspaper industry advertising 2018-2022
- Digital media
- Share of the media market value in Italy in 2018, by sector Media market share in Italy 2018
- Market value of the internet advertising industry in Italy from 2008 to 2018 (in billion euros)Internet advertising market value in Italy 2008-2018
- Share of advertising spending going on digital advertising in Italy from 2013 to 2019Digital share of advertising spending in Italy 2013-2019
- Share of digital advertising expenditure in Italy in 2015 and 2019, by sales methodShare of digital advertising spending in Italy 2015 and 2019, by sales method
- Social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in European countries 2018
- Spending in online video advertising in Italy from 2011 to 2018 (in million euros)Italy: online video advertising spending 2011-2018
- Spending in online banner advertising in Italy from 2011 to 2018 (in million euros)Italy: online banner advertising spending 2011-2018
- Out-of-home
- Distribution of out-of-home advertising market in Italy in 2017, by assetItaly: OOH advertising market distribution 2017, by asset
- Distribution of out-of-home transport advertising market in Italy in 2017, by assetItaly: OOH transport advertising market distribution 2017, by asset
- Share of digital out-of-home advertising market out of the OOH market in Italy in 2017 with a forecast for 2022 Italy: share of digital out-of-home advertising market 2017-2022
- Value of out-of-home advertising market in Italy in 2017 with a forecast for 2022 (in million euros)Italy: value of out-of-home advertising market 2017-2022
- Market shares of out-of-home advertising in Italy from 2001 to 2019 with a forecast for 2020Market shares of OOH advertising in Italy 2001-2020
- Forecast of the out of home (OOH) advertising industry expenditure in Italy from 2019 to 2023 (in million euros)Forecast out of home media industry spending in Italy 2019-2023
- Estimated number of individuals exposed to OOH advertising in Italy in 2017 (in millions)Italy: estimated audience of OOH advertising 2017, by category
- Distribution of digital out-of-home advertising market in Italy in 2017, by format Italy: distribution of digital out-of-home advertising market 2017, by format
- Advertising companies
- Average unique daily internet audience of advertising concessionaire Banzai Advertising in Italy from January to May 2016, by access platformDaily online reach of Banzai Advertising in Italy 2016, by access platform
- Average unique daily internet audience of advertising company REA Group in Italy from January to December 2017, by access platformItaly: daily online reach of advertising company REA Group 2017, by access platform
- Average unique daily internet audience of digital advertising sales and production agency Good Move in Italy from January to December 2017, by access platformItaly: daily online reach of agency Good Move 2017, by access platform
- Average unique daily internet audience of advertising network HiMedia Group in Italy from January to May 2016, by access platformItaly: daily online reach of advertising network HiMedia Group 2016, by platform
- Average unique daily internet audience of advertsing company Manzoni Advertising in Italy from January to August 2019, by access device Daily online reach of company Manzoni Advertising in Italy 2019, by device
- Average unique daily internet audience of advertising agency Athesis Editrice in Italy from January to August 2019, by device Daily online reach of advertising company Athesis Editrice in Italy 2019, by device
- Average unique daily internet audience of advertising agency Mediamond in Italy from January to August 2019, by access device Daily online reach of advertising agency Mediamond in Italy 2019, by access device
- Average unique daily internet audience of advertising agency Piemmeonline in Italy from January to August 2019, by access device Daily online reach of advertising agency Piemmeonline Italy 2019, by access device
- Online advertising metrics
- Digital advertising in Europe
- Digital advertising formats in the U.S.
- Advertising in Italy
- Advertising in Belgium
- Advertising in the Netherlands
- BRICS advertising
- Digital advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising market in the U.S.
- Advertising in Europe
- TV advertising worldwide
- Political advertising in the U.S.
- Digital advertising in North America
- Advertising in Japan
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- Sports & Leisure
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- Leisure Travel
- Accomodation
- Restaurants
- Demographics
- Economy
- Education & Science
- Politics & Government
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
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