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Advertising spend in Central and Eastern Europe 2017-2022, by type

Television advertising had with the highest spending in the Central and Eastern Europe, exceeding 7.9 billion U.S. dollars in 2019. By 2022, the internet was forecast to become the leading advertising medium in the CEE region by expenditure.

Advertising expenditure in Central and Eastern Europe from 2017 to 2022, by medium

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Source

In cooperation with
Zenith
Release date

July 2020

Region

CEE

Survey time period

2017 to 2019

Supplementary notes

* Forecast
Figures refer to advertising expenditure at current prices.

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