The internet surpassed television as the advertising channel with the highest spending in Central and Eastern Europe in 2021. In total, advertisers in the CEE region spent approximately 9.5 billion U.S. dollars on online ads in that year, compared to nearly 7.3 billion U.S. dollars on TV commercials. Furthermore, the internet was forecast to remain the dominant advertising medium by expenditure in the following three years, expected to reach 7.8 billion U.S. dollars in 2024. All advertising channels were projected to see a decline in spending in 2022 due to the Russian invasion of Ukraine, in response to which numerous international brands suspended operations in Russia and Belarus.
Advertising expenditure in Central and Eastern Europe (CEE) from 2017 to 2024, by medium
(in million U.S. dollars)
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Zenith. (June 8, 2022). Advertising expenditure in Central and Eastern Europe (CEE) from 2017 to 2024, by medium (in million U.S. dollars) [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/800118/ad-spend-in-central-and-eastern-europe-media/
Zenith. "Advertising expenditure in Central and Eastern Europe (CEE) from 2017 to 2024, by medium (in million U.S. dollars)." Chart. June 8, 2022. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/800118/ad-spend-in-central-and-eastern-europe-media/
Zenith. (2022). Advertising expenditure in Central and Eastern Europe (CEE) from 2017 to 2024, by medium (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/800118/ad-spend-in-central-and-eastern-europe-media/
Zenith. "Advertising Expenditure in Central and Eastern Europe (Cee) from 2017 to 2024, by Medium (in Million U.S. Dollars)." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/800118/ad-spend-in-central-and-eastern-europe-media/
Zenith, Advertising expenditure in Central and Eastern Europe (CEE) from 2017 to 2024, by medium (in million U.S. dollars) Statista, https://www.statista.com/statistics/800118/ad-spend-in-central-and-eastern-europe-media/ (last visited August 18, 2022)
