Business services ad spend on radio in Ireland 2019-2021

Published by Statista Research Department, Feb 27, 2023
The expenditure on radio advertising of the business services category in Ireland increased by 1.8 million U.S. dollars (26.19 percent) in 2021 in comparison to the previous year. Therefore, the advertising spending in Ireland reached a peak in 2021 with 8.69 million U.S. dollars.
For more insights about advertising in Ireland: In 2021, in comparison to the ad expenditure of the business services category on radio, the ad expenditure of the business services category on magazines as well as on outdoor was considerably lower.

Business services advertising spending on radio in Ireland from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Ireland

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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