In 2022, audio was the fastest-growing digital advertising format in the United States, with an annual ad spend growth rate of 20.9 percent. Video ranked second, with a growth rate of 19.3 percent.
Change in digital advertising spending in the United States in 2022, by format
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Other statistics that may interest you Digital advertising formats in the United States
Overview
8
- Basic Statistic Online advertising revenue in the U.S. 2000-2022
- Premium Statistic Change in digital ad spend in the U.S. 2021-2027
- Basic Statistic Breakdown of U.S. online ad revenue 2022, by format
- Premium Statistic Digital ad spend growth in the U.S. 2023, by format
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2022, by format
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
- Premium Statistic Advertising saturation in the U.S. 2022, by medium
- Premium Statistic Media most negatively impacted by cookie deprecation in the U.S. 2022
Display advertising
8
- Premium Statistic Ad spending of the banner advertising industry in the U.S. 2018-2027
- Premium Statistic Ad spending of the video advertising industry in the U.S. 2018-2027
- Premium Statistic Revenue growth of video advertising in the U.S. 2018-2027
- Premium Statistic Programmatic display ad spending in the U.S. 2018-2024
- Premium Statistic Share of companies investing in digital video advertising U.S. Q1 2022, by platform
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2023
- Premium Statistic Digital video advertising in the U.S. 2022, by ad placement
- Premium Statistic Digital display ad market share of major ad-selling companies in the U.S. 2019-2022
Search advertising
7
- Premium Statistic Ad spending of the search advertising industry in the U.S. 2018-2027
- Premium Statistic Revenue growth of search advertising in the U.S. 2018-2027
- Premium Statistic Most used search engines by brand in the U.S. 2023
- Basic Statistic Google: annual advertising revenue 2001-2022
- Premium Statistic Share of search in Google's ad revenue in the U.S. 2019-2024
- Premium Statistic GoogleAds CPC in North America 2023, by country
- Premium Statistic Microsoft Corporation search ad revenue 2016-2023
Audio advertising
5
- Premium Statistic Digital audio ad spend in the U.S. 2016-2022
- Premium Statistic Change in audio ad spend in the U.S. 2022, by format
- Premium Statistic Radio local digital advertising revenue in the U.S. 2002-2023
- Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2025
- Premium Statistic Podcast ad revenue in the U.S. 2019-2021, by ad type
Social media advertising
5
- Premium Statistic Revenue of the social media advertising industry in the U.S. 2018-2027
- Premium Statistic Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: SM ad spend per internet user U.S. 2018-2027, by device
- Premium Statistic Social network video ad spending in the U.S. 2019-2023
- Premium Statistic Effectiveness of social media marketing in the U.S. 2021
In-game advertising
5
- Premium Statistic Video game ad spend in the U.S. 2021-2022
- Premium Statistic Willingness to view in-game advertising in the U.S. 2022
- Premium Statistic Gamers believing in-game ads improve gaming experience in the U.S. 2021
- Premium Statistic Consumers finding video game product placements effective U.S. 2022, by category
- Premium Statistic Gamer advice to in-game advertisers in the U.S. 2021, by age
Consumer attitudes
6
- Premium Statistic Trust in advertising in the U.S. 2021, by medium
- Premium Statistic Platforms where consumers received irrelevant ads in the U.S. 2022
- Premium Statistic Consumer attitude to ads on streaming services in the U.S. 2022
- Premium Statistic Ad channels leading children to influence parents’ purchase behavior in the U.S. 2022
- Premium Statistic Media where U.S. children have seen/heard ads 2022
- Premium Statistic Ad channels that most grab teens' attention in the U.S. 2021
Further related statistics
12
- Nigeria desktop ad revenue growth 2011-2019, by format
- Southeast Asia: digital advertising expenditure growth 2015-2020
- Digital advertising spending growth in Mexico 2015-2021
- Digital advertising spending change in South Korea 2008-2015
- Digital advertising spending change in Taiwan 2008-2015
- Digital advertising spending change in India 2008-2015
- Digital advertising spending change in Indonesia 2012-2015
- Digital advertising spending change in Hong Kong 2008-2015,
- Digital advertising spending change in Israel 2008-2015
- Digital advertising spending change in Singapore 2008-2015
- Digital advertising spending change in Malaysia 2008-2015
- Digital advertising brand suitability block growth 2020, by region
Further Content: You might find this interesting as well
Statistics
- Nigeria desktop ad revenue growth 2011-2019, by format
- Southeast Asia: digital advertising expenditure growth 2015-2020
- Digital advertising spending growth in Mexico 2015-2021
- Digital advertising spending change in South Korea 2008-2015
- Digital advertising spending change in Taiwan 2008-2015
- Digital advertising spending change in India 2008-2015
- Digital advertising spending change in Indonesia 2012-2015
- Digital advertising spending change in Hong Kong 2008-2015,
- Digital advertising spending change in Israel 2008-2015
- Digital advertising spending change in Singapore 2008-2015
- Digital advertising spending change in Malaysia 2008-2015
- Digital advertising brand suitability block growth 2020, by region
Inside Radio. (April 12, 2023). Change in digital advertising spending in the United States in 2022, by format [Graph]. In Statista. Retrieved September 25, 2023, from https://www.statista.com/statistics/380780/digital-media-ad-spend-change-by-type-usa/
Inside Radio. "Change in digital advertising spending in the United States in 2022, by format." Chart. April 12, 2023. Statista. Accessed September 25, 2023. https://www.statista.com/statistics/380780/digital-media-ad-spend-change-by-type-usa/
Inside Radio. (2023). Change in digital advertising spending in the United States in 2022, by format. Statista. Statista Inc.. Accessed: September 25, 2023. https://www.statista.com/statistics/380780/digital-media-ad-spend-change-by-type-usa/
Inside Radio. "Change in Digital Advertising Spending in The United States in 2022, by Format." Statista, Statista Inc., 12 Apr 2023, https://www.statista.com/statistics/380780/digital-media-ad-spend-change-by-type-usa/
Inside Radio, Change in digital advertising spending in the United States in 2022, by format Statista, https://www.statista.com/statistics/380780/digital-media-ad-spend-change-by-type-usa/ (last visited September 25, 2023)
Change in digital advertising spending in the United States in 2022, by format [Graph], Inside Radio, April 12, 2023. [Online]. Available: https://www.statista.com/statistics/380780/digital-media-ad-spend-change-by-type-usa/