Due to the coronavirus outbreak, advertising spending in Sweden is declined by around 18 percent in 2020 compared to 2019. In 2021, the expenditure bounced back, increasing approximately 14 percent. A year later, the growth slow to 3.6 percent.
Change in advertising spending in Sweden from 2018 to 2022
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Other statistics that may interest you Coronavirus: impact on the media and advertising industry in Scandinavia
Overview
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Advertising & marketing
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- Premium Statistic Advertising spending change in Sweden 2018-2022
- Premium Statistic Advertising spending in Sweden 2018-2022
- Premium Statistic Advertising revenue growth in Sweden Q2 2020, by medium
- Premium Statistic Quarterly advertising spending change in Sweden 2017-2020
- Basic Statistic Cumulated advertising spending change in Sweden 2020, by media
- Premium Statistic Newspaper advertising expenditure growth in Denmark 2019-2021
- Premium Statistic Impact of the coronavirus outbreak on ad spending in Norway 2020, by medium
- Basic Statistic Cumulative advertising revenue in Norway 2020, by media
News media
5
- Premium Statistic Online news sites as primary news source during COVID-19 in the Nordics 2020
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TV & streaming
8
- Premium Statistic Weekly use of streaming services during COVID-19 in the Nordics 2020
- Premium Statistic Weekly consumption of online videos during COVID-19 in the Nordics 2020
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- Premium Statistic Impact of the coronavirus outbreak on TV sports viewers in Sweden 2020-2021
- Premium Statistic Video use during the shutdown due to COVID-19 in Denmark 2020, by platform type
- Premium Statistic Most used digital video services during COVID-19 in Denmark 2020
- Premium Statistic TV news viewers after shut down due to the coronavirus outbreak in Denmark 2020
Books
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- Premium Statistic Cumulated book sales revenue change in Sweden 2020, by distribution channel
- Premium Statistic Cumulated book sales revenue change in Sweden 2020, by genre
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Music
8
- Premium Statistic Impact of the coronavirus outbreak on Swedish music performances 2020
- Premium Statistic Impact of the coronavirus outbreak on musicians' income in Sweden 2020
- Premium Statistic Estimated revenue loss of the music industry due to COVID-19 in Sweden 2020, by area
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- Premium Statistic Most used digital music services pre- and post- the COVID-19 lockdown in Denmark 2020
- Premium Statistic Most used digital music services pre- and post- the COVID-19 lockdown in Norway 2020
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Companies
4
Further related statistics
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- Cinema advertising spending before and after the coronavirus outbreak in Sweden 2020
- Distribution of ad spend in Denmark 2021, by medium
- Impact of COVID-19 on advertising and marketing in Norway 2020
- Advertising spending in Denmark 2007-2019
- Marketing budget change due to the coronavirus pandemic in Norway 2020
- Impact level of the coronavirus pandemic on advertisers in Norway 2020
- Expected effects on advertisers due to the coronavirus pandemic in Sweden 2020
- Mexico: decrease in ad spend due to COVID-19
- Impact of the coronavirus on advertisers' marketing investments in Sweden 2020
- Cinema advertising spending worldwide 2014-2022
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- Impact level of the coronavirus pandemic on advertisers in Sweden 2020
- Media subscription number development due to COVID-19 in Norway 2020
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- Romanians' satisfaction with the measures taken against COVID-19 by the EU 2020
- Television advertising market share Singapore 2012-2018
- Number of complaints about advertising in Italy 2012-2018
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Statistics
- Cinema advertising spending before and after the coronavirus outbreak in Sweden 2020
- Distribution of ad spend in Denmark 2021, by medium
- Impact of COVID-19 on advertising and marketing in Norway 2020
- Advertising spending in Denmark 2007-2019
- Marketing budget change due to the coronavirus pandemic in Norway 2020
- Impact level of the coronavirus pandemic on advertisers in Norway 2020
- Expected effects on advertisers due to the coronavirus pandemic in Sweden 2020
- Mexico: decrease in ad spend due to COVID-19
- Impact of the coronavirus on advertisers' marketing investments in Sweden 2020
- Cinema advertising spending worldwide 2014-2022
- Expected effects on advertisers due to the coronavirus pandemic in Norway 2020
- Impact of the coronavirus on newspaper advertising revenue in Sweden 2020
- Impact level of the coronavirus pandemic on advertisers in Sweden 2020
- Media subscription number development due to COVID-19 in Norway 2020
- Out-of-home advertising expenditure share in Malaysia 2018-2020
- Y-o-y change of dialogue marketing ad spending in Germany 2013-2022
- COVID-19: sales share of supermarkets in Spain 2020
- Romanians' satisfaction with the measures taken against COVID-19 by the EU 2020
- Television advertising market share Singapore 2012-2018
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Sveriges Mediebyråer. (January 10, 2023). Change in advertising spending in Sweden from 2018 to 2022 [Graph]. In Statista. Retrieved November 30, 2023, from https://www.statista.com/statistics/1180530/forecast-advertising-spending-change-in-sweden/
Sveriges Mediebyråer. "Change in advertising spending in Sweden from 2018 to 2022." Chart. January 10, 2023. Statista. Accessed November 30, 2023. https://www.statista.com/statistics/1180530/forecast-advertising-spending-change-in-sweden/
Sveriges Mediebyråer. (2023). Change in advertising spending in Sweden from 2018 to 2022. Statista. Statista Inc.. Accessed: November 30, 2023. https://www.statista.com/statistics/1180530/forecast-advertising-spending-change-in-sweden/
Sveriges Mediebyråer. "Change in Advertising Spending in Sweden from 2018 to 2022." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/1180530/forecast-advertising-spending-change-in-sweden/
Sveriges Mediebyråer, Change in advertising spending in Sweden from 2018 to 2022 Statista, https://www.statista.com/statistics/1180530/forecast-advertising-spending-change-in-sweden/ (last visited November 30, 2023)
Change in advertising spending in Sweden from 2018 to 2022 [Graph], Sveriges Mediebyråer, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/1180530/forecast-advertising-spending-change-in-sweden/