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Advertising spending in Sweden in 2015, with a forecast to 2017 (in million SEK)

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Advertising spending in Sweden 2015-2017 This statistic shows the advertising spending in Sweden in 2015, with a forecast to 2017. The term advertising spending is used to describe the amount spent by companies on advertising media such as television, radio, print media, as well as online and digital media. As of 2015, the total advertising spending in Sweden amounted to roughly 33 billion Swedish kronor and was forecasted to increase to more than 36.4 billion Swedish kronor in 2017. According to the source, internet advertising - including desktop and mobile - was expected to reach the largest positive revenue change, with a growth of 16.6 percent in 2017 compared to the previous year. Thus, the online advertising revenue in Sweden amounted to approximately 18.2 billion Swedish kronor as of 2017.
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Advertising spending in million SEK
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Advertising spending in million SEK
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Description Source More information
This statistic shows the advertising spending in Sweden in 2015, with a forecast to 2017. The term advertising spending is used to describe the amount spent by companies on advertising media such as television, radio, print media, as well as online and digital media. As of 2015, the total advertising spending in Sweden amounted to roughly 33 billion Swedish kronor and was forecasted to increase to more than 36.4 billion Swedish kronor in 2017. According to the source, internet advertising - including desktop and mobile - was expected to reach the largest positive revenue change, with a growth of 16.6 percent in 2017 compared to the previous year. Thus, the online advertising revenue in Sweden amounted to approximately 18.2 billion Swedish kronor as of 2017.
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Release date
December 2016
Region
Sweden
Survey time period
2015
Special properties
current prices, net revenue
Supplementary notes
* forecast.

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