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Advertising spending in Sweden 2015-2017

This statistic shows the advertising spending in Sweden in 2015, with a forecast to 2017. The term advertising spending is used to describe the amount spent by companies on advertising media such as television, radio, print media, as well as online and digital media. As of 2015, the total advertising spending in Sweden amounted to roughly 33 billion Swedish kronor and was forecasted to increase to more than 36.4 billion Swedish kronor in 2017.
According to the source, internet advertising - including desktop and mobile - was expected to reach the largest positive revenue change, with a growth of 16.6 percent in 2017 compared to the previous year. Thus, the online advertising revenue in Sweden amounted to approximately 18.2 billion Swedish kronor as of 2017.

Advertising spending in Sweden in 2015, with a forecast to 2017

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Release date

December 2016



Survey time period


Special properties

current prices, net revenue

Supplementary notes

* forecast.

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