The expenditure on newspaper advertising of the retail category in the Netherlands decreased by 19.4 million U.S. dollars (16.85 percent) in 2021 compared to the previous year. This was the first time during the observed period that the advertising spending declined in the Netherlands. For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the retail category on newspapers, the ad expenditure of the retail category on internet was considerably higher, while spending on outdoor was lower.
Retail advertising spending on newspapers in the Netherlands from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on newspapers in the Netherlands from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/1354580/retail-ad-spend-newspapers-netherlands/
Nielsen. "Retail advertising spending on newspapers in the Netherlands from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/1354580/retail-ad-spend-newspapers-netherlands/
Nielsen. (2022). Retail advertising spending on newspapers in the Netherlands from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/1354580/retail-ad-spend-newspapers-netherlands/
Nielsen. "Retail Advertising Spending on Newspapers in The Netherlands from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354580/retail-ad-spend-newspapers-netherlands/
Nielsen, Retail advertising spending on newspapers in the Netherlands from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354580/retail-ad-spend-newspapers-netherlands/ (last visited September 20, 2024)
Retail advertising spending on newspapers in the Netherlands from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354580/retail-ad-spend-newspapers-netherlands/
