Chile: brands' trust-inspiring features on Instagram 2022

During a 2022 survey conducted in Chile, over 60 percent of responding Instagram users said the photos of a profile on that social media platform inspired them to trust the brand or person behind it. Nearly 57 percent of the interviewees mentioned the descriptions, while little more than 51 percent selected the account's following.

Most trust-inspiring characteristics of a brand or person on Instagram according to users in Chile as of April 2022

Characteristic	Share of respondents
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Release date

April 2022

More information

Region

Chile

Survey time period

as of April 2022

Number of respondents

400 respondents

Age group

15-55 years

Special properties

among people who used Instagram daily

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "What factors inspire confidence in a person or brand? You can select up to four alternatives."
The source does not specify the date of the survey. The date given is the release date.
Respondents could select a maximum of four options.

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