During a 2022 survey conducted in Chile, over 60 percent of responding Instagram users said the photos of a profile on that social media platform inspired them to trust the brand or person behind it. Nearly 57 percent of the interviewees mentioned the descriptions, while little more than 51 percent selected the account's following.
Most trust-inspiring characteristics of a brand or person on Instagram according to users in Chile as of April 2022
Characteristic
Share of respondents
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This question was phrased by the source as follows: "What factors inspire confidence in a person or brand? You can select up to four alternatives."
The source does not specify the date of the survey. The date given is the release date.
Respondents could select a maximum of four options.
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Jelly. (April 20, 2022). Most trust-inspiring characteristics of a brand or person on Instagram according to users in Chile as of April 2022 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1358283/trust-brands-instagram-chile/
Jelly. "Most trust-inspiring characteristics of a brand or person on Instagram according to users in Chile as of April 2022." Chart. April 20, 2022. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1358283/trust-brands-instagram-chile/
Jelly. (2022). Most trust-inspiring characteristics of a brand or person on Instagram according to users in Chile as of April 2022. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1358283/trust-brands-instagram-chile/
Jelly. "Most Trust-inspiring Characteristics of a Brand or Person on Instagram According to Users in Chile as of April 2022." Statista, Statista Inc., 20 Apr 2022, https://www.statista.com/statistics/1358283/trust-brands-instagram-chile/
Jelly, Most trust-inspiring characteristics of a brand or person on Instagram according to users in Chile as of April 2022 Statista, https://www.statista.com/statistics/1358283/trust-brands-instagram-chile/ (last visited September 08, 2024)
Most trust-inspiring characteristics of a brand or person on Instagram according to users in Chile as of April 2022 [Graph], Jelly, April 20, 2022. [Online]. Available: https://www.statista.com/statistics/1358283/trust-brands-instagram-chile/
