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Trust in advertising in the U.S. 2014-2017
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Trust in advertising in the U.S. 2014-2017
Level of trust in advertising according to consumers in the United States in 2014 and 2017
by A. Guttmann,
last edited
May 15, 2018
The statistic shows data on trust in advertising in the United States as of March 2014 and as of March 2017. During a 2017 survey, 61 percent of respondents stated they trusted ads they saw, read or heard.
Level of trust in advertising according to consumers in the United States in 2014 and 2017
| Trust | Do not trust | |
|---|---|---|
| - | - | - |
| - | - | - |
| Trust | Do not trust | |
|---|---|---|
| - | - | - |
| - | - | - |
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Description
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by A. Guttmann,
last edited
May 15, 2018
The statistic shows data on trust in advertising in the United States as of March 2014 and as of March 2017. During a 2017 survey, 61 percent of respondents stated they trusted ads they saw, read or heard.
- Show sources information
- Show publisher information
- Release date
- March 2017
- Region
- United States
- Survey time period
- March 2014 and March 2017
- Special properties
- among adults who see any advertising at least once a month
- Supplementary notes
- Question: How much do you trust the advertisements you see, read, or hear?
Source
- Show sources information
- Show publisher information
- Release date
- March 2017
More information
- Region
- United States
- Survey time period
- March 2014 and March 2017
- Special properties
- among adults who see any advertising at least once a month
- Supplementary notes
- Question: How much do you trust the advertisements you see, read, or hear?
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Advertising consumption and perception
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Advertising effectiveness in the U.S. 2016, by medium
Advertising & Marketing
Consumer attitudes towards selected advertising types in the U.S. 2017
Advertising & Marketing
LGBT theme presence in advertising in the U.S. 2017
+Advertising & Marketing
Desktop display ad viewability rates worldwide in Q2 2017, by country
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Advertising consumption and perception
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Statistics on "Advertising consumption and perception"
- Overview
The most important statistics
- Consumer attitude towards advertising in the United States as of May 2017U.S. consumer opinion about advertising 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 2nd quarter 2019, by content lengthDigital video ad views in the U.S. 2016-2019, by content length
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017Desktop display ad viewability rates worldwide in Q2 2017, by country
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product typeFood and beverage ad consumption among adults in U.S. 2016
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product typeChildren's food and beverage advertising consumption in U.S. 2016
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017U.S. consumer awareness of online advertising on their electronic devices 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Positive attitude
The most important statistics
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017U.S. consumers who disable adblockers to view content in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017U.S. consumers who find search engine advertising helpful 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017Locations where U.S. consumers find local ads helpful in 2017
- Negative attitude
The most important statistics
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017U.S. consumers willing to pay more for services without ads in 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017U.S. consumers who find radio advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising annoying 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Purchase & research influence
The most important statistics
- Frequency of purchasing items suggested by online stores in the United States as of May 2017Frequency of purchasing items suggested by online stores in the U.S. 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017Consumers influenced to purchase selected product categories by online ads U.S. 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016Actions taken by podcast listeners in the U.S. after hearing ads 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016Purchase influence of promotional e-mails on U.S. consumers as of August 2016
- LGBTQ advertising perception
The most important statistics
- Brands best perceived by LGBT consumers in the United States in 2017Best-perceived brands according to LGBT consumers in the U.S. 2017
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017Leading types of ads enjoyed by LGBT communities in the U.S. 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017LGBT theme presence in advertising in the U.S. 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industryPerceptions of LGBTQ themed ads in the U.S. 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017Attitudes towards LGBTQ and generic ads in the U.S. 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017LGBTQ and generic ads exposure influence metrics in the U.S. 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017LGBT ad engagement methods in the U.S. 2017
- Ad consumption by ethnicity
The most important statistics
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicityU.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicityU.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicityTargeted ads visibility in the U.S. 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)Influence of offensive content on image of brands advertised nearby '17, by ethnicity
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016Most important elements of ads among 3rd Gen Hispanics in the U.S. 2016
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by languageOpinion on brands advertising in Spanish among Hispanic in the U.S. 2016, by language
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Statistics
- Advertising response in North America in Q1 2013, by medium
- Most useful local advertising channels in the U.S. 2016
- Global advertising response 2015, by medium
- Advertising response in the Asia Pacific region in Q1 2013, by medium
- Types of ads influencing buying decisions in the U.S. 2015
- Advertising formats conductive to consumer action in the United Kingdom (UK) 2013
- Advertising response in Africa and the Middle East in Q1 2013, by medium
- Canada: interest in evidence in ads 2012, based on HHI less than100K
- Canada: interest in advertising images 2012, based on HHI less than100K
- Production and administrative costs of advertising in Denmark 2008-2017
- Canada: interest in advertising images 2012, based on HHI of 100K or more
- Canada: interest in evidence in ads 2012, based on HHI more than100K
- Production costs of advertising in Sweden 2015, by type
- Canada: interest in spokespeople in ads 2012, based on HHI more than100K
- Canada: popular advertising objectives 2012, based on HHI
- Sum that the French would pay for a loyalty card 2016
- Canada: interest in spokespeople in ads 2012, based on HHI less than100K
- Audience monetization: levers used by e-commerce sites in France 2016
- Opinion on accurate portrayal of population in the UK 2016, by age
- Italy: ROI of advertising and marketing companies 2017-2021
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- Radio advertising in Germany
- Political advertising in the U.S.
- Digital advertising in North America
- Online political advertising in Europe
- Advertising worldwide
- Automobile advertising in the U.S.
- Digital advertising in the U.S.
Statistics on "Advertising consumption and perception"
- U.S. consumer opinion about advertising 2017
- Digital video ad views in the U.S. 2016-2019, by content length
- Consumer attitudes towards selected advertising types in the U.S. 2017
- Desktop display ad viewability rates worldwide in Q2 2017, by country
- Food and beverage ad consumption among adults in U.S. 2016
- Children's food and beverage advertising consumption in U.S. 2016
- U.S. consumer awareness of online advertising on their electronic devices 2017
- Advertising effectiveness in the U.S. 2016, by medium
- Trust in advertising in the U.S. 2014-2017
- Honesty of advertising in the U.S. 2014-2017
- U.S. consumers who disable adblockers to view content in 2017
- Leading types of ads seen as entertaining by U.S. consumers in 2017
- U.S. consumers who find TV advertising helpful 2017
- U.S. consumers who find radio advertising helpful 2017
- U.S. consumers who find print newspaper advertising helpful 2017
- U.S. consumers who find print magazine and periodical advertising helpful 2017
- U.S. consumers who find search engine advertising helpful 2017
- Locations where U.S. consumers find local ads helpful in 2017
- U.S. consumers willing to pay more for services without ads in 2017
- U.S. consumers who find TV advertising annoying 2017
- U.S. consumers who find radio advertising annoying 2017
- U.S. consumers who find print newspaper advertising annoying 2017
- U.S. consumers who find print magazine and periodical advertising annoying 2017
- U.S. consumers who find search engine advertising annoying 2017
- Frequency of purchasing items suggested by online stores in the U.S. 2017
- Leading types of ads seen as well targeted by U.S. consumers in 2017
- Consumers influenced to purchase selected product categories by online ads U.S. 2017
- U.S. consumer actions influenced by poster ads 2016
- Actions taken by podcast listeners in the U.S. after hearing ads 2016
- Purchase influence of promotional e-mails on U.S. consumers as of August 2016
- Best-perceived brands according to LGBT consumers in the U.S. 2017
- Leading types of ads enjoyed by LGBT communities in the U.S. 2017
- LGBT theme presence in advertising in the U.S. 2017
- Perceptions of LGBTQ themed ads in the U.S. 2017, by industry
- Attitudes towards LGBTQ and generic ads in the U.S. 2017
- LGBTQ and generic ads exposure influence metrics in the U.S. 2017
- LGBT ad engagement methods in the U.S. 2017
- U.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
- U.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- U.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- U.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Targeted ads visibility in the U.S. 2017, by ethnicity
- Influence of offensive content on image of brands advertised nearby '17, by ethnicity
- Most important elements of ads among 3rd Gen Hispanics in the U.S. 2016
- Opinion on brands advertising in Spanish among Hispanic in the U.S. 2016, by language
- Advertising response in North America in Q1 2013, by medium
- Most useful local advertising channels in the U.S. 2016
- Global advertising response 2015, by medium
- Advertising response in the Asia Pacific region in Q1 2013, by medium
- Types of ads influencing buying decisions in the U.S. 2015
- Advertising formats conductive to consumer action in the United Kingdom (UK) 2013
- Advertising response in Africa and the Middle East in Q1 2013, by medium
- Canada: interest in evidence in ads 2012, based on HHI less than100K
- Canada: interest in advertising images 2012, based on HHI less than100K
- Production and administrative costs of advertising in Denmark 2008-2017
- Canada: interest in advertising images 2012, based on HHI of 100K or more
- Canada: interest in evidence in ads 2012, based on HHI more than100K
- Production costs of advertising in Sweden 2015, by type
- Canada: interest in spokespeople in ads 2012, based on HHI more than100K
- Canada: popular advertising objectives 2012, based on HHI
- Sum that the French would pay for a loyalty card 2016
- Canada: interest in spokespeople in ads 2012, based on HHI less than100K
- Audience monetization: levers used by e-commerce sites in France 2016
- Opinion on accurate portrayal of population in the UK 2016, by age
- Italy: ROI of advertising and marketing companies 2017-2021
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