During a 2021 survey fielded among adults in the United States, gauging their perception of advertising, it was found that 46 percent of respondents thought TV and print ads were somewhat or very trustworthy, and 45 percent said the same about radio advertising.
Trust in advertising according to consumers in the United States as of January 2021, by medium
*The total survey sample was 18,929 across 17 markets; the source did not provide information about the U.S. sample number. Respondents who answered "very" or "somewhat" trustworthy.
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Inside Radio. (March 23, 2021). Trust in advertising according to consumers in the United States as of January 2021, by medium [Graph]. In Statista. Retrieved January 22, 2022, from https://www.statista.com/statistics/325458/trustworthiness-common-advertising-tactics/
Inside Radio. "Trust in advertising according to consumers in the United States as of January 2021, by medium." Chart. March 23, 2021. Statista. Accessed January 22, 2022. https://www.statista.com/statistics/325458/trustworthiness-common-advertising-tactics/
Inside Radio. (2021). Trust in advertising according to consumers in the United States as of January 2021, by medium. Statista. Statista Inc.. Accessed: January 22, 2022. https://www.statista.com/statistics/325458/trustworthiness-common-advertising-tactics/
Inside Radio. "Trust in Advertising According to Consumers in The United States as of January 2021, by Medium." Statista, Statista Inc., 23 Mar 2021, https://www.statista.com/statistics/325458/trustworthiness-common-advertising-tactics/
Inside Radio, Trust in advertising according to consumers in the United States as of January 2021, by medium Statista, https://www.statista.com/statistics/325458/trustworthiness-common-advertising-tactics/ (last visited January 22, 2022)
