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Trust in advertising in the U.S. 2014-2017

Published by A. Guttmann, May 15, 2018
The statistic shows data on trust in advertising in the United States as of March 2014 and as of March 2017. During a 2017 survey, 61 percent of respondents stated they trusted ads they saw, read or heard.

Level of trust in advertising according to consumers in the United States in 2014 and 2017

TrustDo not trust
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Release date

March 2017

Region

United States

Survey time period

March 2014 and March 2017

Special properties

among adults who see any advertising at least once a month

Supplementary notes

Question: How much do you trust the advertisements you see, read, or hear?

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