The statistic shows data on trust in advertising in the United States as of March 2014 and as of March 2017. During a 2017 survey, 61 percent of respondents stated they trusted ads they saw, read or heard.
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Trust in advertising in the U.S. 2014-2017
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Level of trust in advertising according to consumers in the United States in 2014 and 2017
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The statistic shows data on trust in advertising in the United States as of March 2014 and as of March 2017. During a 2017 survey, 61 percent of respondents stated they trusted ads they saw, read or heard.
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The statistic shows data on trust in advertising in the United States as of March 2014 and as of March 2017. During a 2017 survey, 61 percent of respondents stated they trusted ads they saw, read or heard.
Show more- Show sources information
- Show publisher information
- Release date
- March 2017
- Region
- United States
- Survey time period
- March 2014 and March 2017
- Special properties
- among adults who see any advertising at least once a month
- Supplementary notes
- Question: How much do you trust the advertisements you see, read, or hear?
More information
- Region
- United States
- Survey time period
- March 2014 and March 2017
- Special properties
- among adults who see any advertising at least once a month
- Supplementary notes
- Question: How much do you trust the advertisements you see, read, or hear?
Other interesting statistics
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Consumer attitudes towards selected advertising types in the U.S. 2017
Desktop display ad viewability rates worldwide in Q2 2017, by country
LGBT theme presence in advertising in the U.S. 2017
Best-perceived brands according to LGBT consumers in the U.S. 2017
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Advertising consumption and perception
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Statistics on "Advertising consumption and perception"
- Overview
The most important statistics
- Consumer attitude towards advertising in the United States as of May 2017U.S. consumer opinion about advertising 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 2nd quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017Desktop display ad viewability rates worldwide in Q2 2017, by country
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product typeFood and beverage ad consumption among adults in U.S. 2016
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product typeChildren's food and beverage advertising consumption in U.S. 2016
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017U.S. consumer awareness of online advertising on their electronic devices 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Positive attitude
The most important statistics
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017U.S. consumers who disable adblockers to view content in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017U.S. consumers who find search engine advertising helpful 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017Locations where U.S. consumers find local ads helpful in 2017
- Negative attitude
The most important statistics
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017U.S. consumers willing to pay more for services without ads in 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017U.S. consumers who find radio advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising annoying 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Purchase & research influence
The most important statistics
- Frequency of purchasing items suggested by online stores in the United States as of May 2017Frequency of purchasing items suggested by online stores in the U.S. 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017Consumers influenced to purchase selected product categories by online ads U.S. 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016Actions taken by podcast listeners in the U.S. after hearing ads 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016Purchase influence of promotional e-mails on U.S. consumers as of August 2016
- LGBTQ advertising perception
The most important statistics
- Brands best perceived by LGBT consumers in the United States in 2017Best-perceived brands according to LGBT consumers in the U.S. 2017
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017Leading types of ads enjoyed by LGBT communities in the U.S. 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017LGBT theme presence in advertising in the U.S. 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industryPerceptions of LGBTQ themed ads in the U.S. 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017Attitudes towards LGBTQ and generic ads in the U.S. 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017LGBTQ and generic ads exposure influence metrics in the U.S. 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017LGBT ad engagement methods in the U.S. 2017
- Ad consumption by ethnicity
The most important statistics
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicityU.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicityU.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicityTargeted ads visibility in the U.S. 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)Influence of offensive content on image of brands advertised nearby '17, by ethnicity
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016Most important elements of ads among 3rd Gen Hispanics in the U.S. 2016
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by languageOpinion on brands advertising in Spanish among Hispanic in the U.S. 2016, by language
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Statistics
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- Types of ads influencing buying decisions in the U.S. 2015
- Attention paid to ads in Canada in 2012, by medium
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- Global advertising response 2015, by medium
- Advertising response in the Asia Pacific region in Q1 2013, by medium
- Advertising formats conductive to consumer action in the United Kingdom (UK) 2013
- Advertising response in Europe in Q1 2013, by medium
- Advertising response in Latin America in Q1 2013, by medium
- Canada: interest in spokespeople in ads 2012, based on HHI less than100K
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- Canada: reaction to expensive product ads 2012, based on HHI
- Production costs of advertising in Sweden 2015, by type
- Canada: interest in audio and visual elements 2012, based on HHI less than100K
- Canada: interest in audio and visual elements 2012, based on HHI more than100K
- Affluent consumers who find ads in selected media informative in the U.S. 2017
- Advertising and market research revenue in Slovenia 2010-2022
- Refusal reasons of fee-based loyalty cards in France 2017
- Poland: ad recall 2015, by channel
- Gen X: trust in advertising 2015, by format
Studies
- Advertising consumption and perception
- Advertising in Europe
- Advertising market in the U.S.
- Automobile advertising in the U.S.
- Advertising worldwide
- Programmatic advertising
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising industry in Spain
- Advertising in Germany
- Political advertising in the U.S.
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Advertising agencies in the U.S.
Statistics on the topic
Free statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Brands best perceived by LGBT consumers in the United States in 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by language
Premium Statistics
- Consumer attitude towards advertising in the United States as of May 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 2nd quarter 2018, by content length
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product type
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product type
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Level of trust in advertising according to consumers in the United States in 2014 and 2017
- Perception of honesty of advertising according to consumers in the United States in 2014 and 2017
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016
- To what extent do you take action on the following forms of advertising?
- Leading types of advertising influencing consumer purchasing decisions in the United States as of November 2015
- Attention paid to ads in Canada as of October 2012, by medium
- To what extent do you take action on the following forms of advertising?
- To what extent do you take action on the following forms of advertising?
- To what extent do you take action on the following forms of advertising?
- Advertising formats conductive to consumer action in the United Kingdom (UK) in 2013
- To what extent do you take action on the following forms of advertising?
- To what extent do you take action on the following forms of advertising?
- Interest in spokespeople in advertising in Canada as of December 2012, based on HHI less than 100K
- Advertising revenue in Norway from 2008 to 2015 (in million NOK)
- Reactions to expensive product or service advertising in Canada as of December 2012, based on HHI
- Production costs of advertising in Sweden in 2015, by type (in million SEK)
- Interest in advertising audio visual elements in Canada as of December 2012, based on HHI less than 100K
- Interest in advertising audio visual elements in Canada as of December 2012, based on HHI more than 100K
- Share of affluent consumers who find advertising in selected media as effective in the United States in 2017
- Advertising and market research revenue in Slovenia from 2010 to 2022 (in million U.S. dollars)
- Why did you ever refused to pay for a fee-based loyalty card?
- Where do you remember seeing/hearing advertising for this product/offer first?
- Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format
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