Usage rate of BAT's mini-programs in China 2022

Published by
Lai Lin Thomala,
Jan 20, 2023
As of September 2022, about 89.2 percent of the WeChat users were using its mini-programs actively in China. It is a common practice for Chinese internet giants Baidu, Tencent's WeChat, and Alibaba's Alipay to build their own ecosystem of cloud-based embedded apps within their core mobile apps.

Penetration rate of mini-programs among WeChat, Alipay, and Baidu active users in China in September 2022

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Release date

December 2022

Region

China

Survey time period

September 2022

Supplementary notes

The penetration rate is calculated by the number of monthly active users of WeChat, Alipay, or Baidu mini-programs divided by the repective total monthly active userbase of WeChat, Alipay, or Baidu.

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