Consumers' experience with Impossible Burger & Beyond Meat burger in the U.S. in 2022

Published by
Nils-Gerrit Wunsch,
Feb 6, 2023
In 2022, approximately 11 percent of respondents in the United States stated that they have tried and liked the plant-based meat substitutes of Impossible Burger. By comparison, for Beyond Meat burgers, a producer of plant-based meat substitutes, the share was similar with about ten percent of respondents indicating that they who have tried it and liked it.

Consumers' experience with Impossible Burger and Beyond Meat burgers in the United States (U.S.) 2022

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Release date

April 2022

Region

United States

Survey time period

October 10 to 17, 2022

Number of respondents

6,432*

Age group

18 years and older

Supplementary notes

*3,194 responses from 10/10/2022 to 10/17/2022 (Impossible Burger)
3,238 responses from 10/10/2022 to 10/17/2022 (Beyond Meat)

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