According to a survey among Southeast Asian consumers in 2022, 75 percent of the respondents in Vietnam were willing to pay more for fast fashion brands that had sustainable collections or product lines. In comparison, 29 percent of the respondents in Singapore were willing to pay more for sustainable fast fashion lines in 2022.
Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Southeast Asia in 2022, by selected country
Characteristic
I am willing to pay more
I am not willing to pay more
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Marketing Interactive. (July 26, 2022). Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Southeast Asia in 2022, by selected country [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/1366083/sea-willingness-to-pay-more-for-sustainable-fast-fashion-by-country/
Marketing Interactive. "Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Southeast Asia in 2022, by selected country." Chart. July 26, 2022. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/1366083/sea-willingness-to-pay-more-for-sustainable-fast-fashion-by-country/
Marketing Interactive. (2022). Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Southeast Asia in 2022, by selected country. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/1366083/sea-willingness-to-pay-more-for-sustainable-fast-fashion-by-country/
Marketing Interactive. "Share of Consumers Willing to Pay More for Fast Fashion Brands That Have Sustainable Collections in Southeast Asia in 2022, by Selected Country." Statista, Statista Inc., 26 Jul 2022, https://www.statista.com/statistics/1366083/sea-willingness-to-pay-more-for-sustainable-fast-fashion-by-country/
Marketing Interactive, Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Southeast Asia in 2022, by selected country Statista, https://www.statista.com/statistics/1366083/sea-willingness-to-pay-more-for-sustainable-fast-fashion-by-country/ (last visited September 08, 2024)
Share of consumers willing to pay more for fast fashion brands that have sustainable collections in Southeast Asia in 2022, by selected country [Graph], Marketing Interactive, July 26, 2022. [Online]. Available: https://www.statista.com/statistics/1366083/sea-willingness-to-pay-more-for-sustainable-fast-fashion-by-country/
