In the third quarter of 2023, the innovation that was most wanted by German customers was frictionless payments both in-store and online. 39 percent of respondents answered that they wanted personalized product recommendations when shopping online.
Most wanted innovations online and in physical stores in Germany in 2023
19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (December 6, 2023). Most wanted innovations online and in physical stores in Germany in 2023 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1367455/shopping-innovations-online-physical-stores-germany/
Klarna. "Most wanted innovations online and in physical stores in Germany in 2023." Chart. December 6, 2023. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1367455/shopping-innovations-online-physical-stores-germany/
Klarna. (2023). Most wanted innovations online and in physical stores in Germany in 2023. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1367455/shopping-innovations-online-physical-stores-germany/
Klarna. "Most Wanted Innovations Online and in Physical Stores in Germany in 2023." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1367455/shopping-innovations-online-physical-stores-germany/
Klarna, Most wanted innovations online and in physical stores in Germany in 2023 Statista, https://www.statista.com/statistics/1367455/shopping-innovations-online-physical-stores-germany/ (last visited November 04, 2024)
Most wanted innovations online and in physical stores in Germany in 2023 [Graph], Klarna, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1367455/shopping-innovations-online-physical-stores-germany/