In 2023, around 51 percent of female shoppers in Germany followed or bought items from influencers on social media, slightly more than their male counterparts. Following brands was most popular among men.
Types of social media accounts shoppers follow/ buy from in Germany 2022, by gender
19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (December 6, 2023). Types of social media accounts shoppers follow/ buy from in Germany 2022, by gender [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1368605/social-media-accounts-shoppers-follow-germany/
Klarna. "Types of social media accounts shoppers follow/ buy from in Germany 2022, by gender." Chart. December 6, 2023. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1368605/social-media-accounts-shoppers-follow-germany/
Klarna. (2023). Types of social media accounts shoppers follow/ buy from in Germany 2022, by gender. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1368605/social-media-accounts-shoppers-follow-germany/
Klarna. "Types of Social Media Accounts Shoppers Follow/ Buy from in Germany 2022, by Gender." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1368605/social-media-accounts-shoppers-follow-germany/
Klarna, Types of social media accounts shoppers follow/ buy from in Germany 2022, by gender Statista, https://www.statista.com/statistics/1368605/social-media-accounts-shoppers-follow-germany/ (last visited September 19, 2024)
Types of social media accounts shoppers follow/ buy from in Germany 2022, by gender [Graph], Klarna, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1368605/social-media-accounts-shoppers-follow-germany/