According to monthly figures gathered by a web traffic analysis tool from September 2015 to September 2021, Google is by far the most popular search engine in the UK. That month, Bing had a market share of approximately 9.6 percent in second place, followed by Yahoo! with approximately 2.4 percent.
The EU vs Google
Despite Google’s dominance of the search engine market, maintaining its position at the top has not been a smooth ride. Google’s market share saw a decline in the summer of 2018, plummeting to an all-time-low in July. The search engine experienced a similar dip in June and July 2017. These two low points coincided with the European Commission’s antitrust charges against the company, both of which were unprecedented in the now decade-long duel between both parties. As skepticism towards search engine platforms grows in line with public concern regarding censorship and data privacy, alternative services like Duckduckgo offer users both information protection and unfiltered results. Despite this, it still held less than one percent of the industry’s market share as of June 2021.
data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution
Supplementary notes
StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide. Remaining market share attributed to other search engines.
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StatCounter. (October 12, 2021). Market share held by the leading search engines in the United Kingdom (UK) from September 2015 to September 2021 [Graph]. In Statista. Retrieved July 01, 2022, from https://www.statista.com/statistics/279548/market-share-held-by-search-engines-in-the-united-kingdom/
StatCounter. "Market share held by the leading search engines in the United Kingdom (UK) from September 2015 to September 2021." Chart. October 12, 2021. Statista. Accessed July 01, 2022. https://www.statista.com/statistics/279548/market-share-held-by-search-engines-in-the-united-kingdom/
StatCounter. (2021). Market share held by the leading search engines in the United Kingdom (UK) from September 2015 to September 2021. Statista. Statista Inc.. Accessed: July 01, 2022. https://www.statista.com/statistics/279548/market-share-held-by-search-engines-in-the-united-kingdom/
StatCounter. "Market Share Held by The Leading Search Engines in The United Kingdom (Uk) from September 2015 to September 2021." Statista, Statista Inc., 12 Oct 2021, https://www.statista.com/statistics/279548/market-share-held-by-search-engines-in-the-united-kingdom/
StatCounter, Market share held by the leading search engines in the United Kingdom (UK) from September 2015 to September 2021 Statista, https://www.statista.com/statistics/279548/market-share-held-by-search-engines-in-the-united-kingdom/ (last visited July 01, 2022)