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Bing's search engine market share monthly in the United Kingdom (UK) 2015-2021

Bing – the search engine from Microsoft – held a 10.65 percent share of the search market in the United Kingdom (UK) as of January 2021. Bing saw an overall gain in market share over the past 12 months, having held a 6.85 percent share of the market in November 2018. Although Bing comfortably held second position, it is a long way behind market leader Google, who hold an 85.7 percent share of the market.

Bing on the world stage

  Google holds a similar share of the global desktop search market as it does in the UK, at 85.86 percent. Outside of the UK, Bing attracts a 6.84 percent share of the market, losing out to search engines that are designed for specific markets, such as the Russian search giant Yandex. Worldwide, Bing regularly attracts between 850 million and one billion unique monthly visitors.

Google and mobile: an unfair advantage?

  Bing held just a 1.36 percent of the mobile search market in the UK in January 2021. Despite being significantly lower than their overall share, this was still good enough to give Bing second place in the market, due to Google’s absolute dominance of mobile search in the UK. According to European regulators, however, the means with which Google achieved their dominance is neither fair nor legal.
In 2018, Google was fined 4.3 billion euros for effectively forcing manufacturers of android-based equipment to bundle Chrome and Google search with their devices, in order to access other Google services. As a result of that ruling, users setting up android devices in Europe from the start of 2020 will be able to choose from a list of available default search providers. The available options of the list will vary country to country, based on a bidding process in which rival search engines indicate to Google exactly how much they would be willing to pay per user selecting their company as the default search provider.

Market share held by Bing monthly in the United Kingdom (UK) from September 2015 to January 2021

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Release date

February 2021


United Kingdom

Survey time period

September 2015 to January 2021

Supplementary notes

StatCounter calculates the statistics based on more than 15 billion hits online per month from more than 3 million member sites worldwide.

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Statistics on "Search engines in the United Kingdom (UK)"

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