Share of user attention towards advertising in traditional TV vs. CTV in Mexico 2022

Published by
J. G. Navarro,
Nov 17, 2023
During a 2022 survey conducted in Mexico, 25 percent of respondents reported paying attention to connected TV (CTV) ads, whereas 15 percent said they paid attention to commercials on traditional TV. According to the same study, about one-fourth of CTV users in Mexico preferred to watch commercials in exchange for free content.

Percentage of viewer attention towards advertising in traditional TV vs. connected TV (CTV) in Mexico as of October 2022

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Sources

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Release date

October 2022

Region

Mexico

Survey time period

as of October 2022

Age group

18 years and older

Supplementary notes

The source does not specify the type of survey, the number of respondents, or the surveying period. The date used is the date of release.

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