Seniors paying for online articles Germany 2023

In 2023, around 87 percent of people over the age of 60 in Germany said that purchasing an article online was out of the question for them. Only four percent had paid for an article before.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Willingness to pay for individual articles in online magazines among people aged 60 and over in Germany in 2023

Characteristic	Share of respondents
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Release date

June 2023

More information

Region

Germany

Survey time period

2023

Number of respondents

5,729 respondents

Age group

60 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
German-speaking population aged over 60 in private households at main place of residence in the Federal Republic of Germany.

Further information on methodology available here.

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