Online search interest in consumption South Korea 2022, by keyword
Based on data collected by Google on search queries throughout 2022, terms searched by South Korean Google search engine users showed the influence of inflation, with around a 180 and 20 percent increase in the use of related keywords such as "interest rates" and "thrifty", respectively. Carbon neutrality was also a point of interest for South Korean consumers as the search term grew over 170 percent during the same time period.
