Experience with coffee shop online gift cards in South Korea 2022
According to a survey conducted in South Korea in August 2022, close to 87 percent of respondents stated that they have received online gift cards or vouchers to be used at coffee shops. At the same time, roughly 73.6 percent answered to have given coffee gift cards as a present. According to the source, gifting via KakaoTalk gifts, or gifticons, was the most common channel for sending coffee shop vouchers.