Regardless of age, most U.S. consumers found in-store returns easier than online ones in 2022. While millennials (adults between 27 and 42) had the most positive experience with online returns, followed by Gen Z (ages 18 to 26), three-quarters of baby boomers (ages 59+) preferred to return their purchases in-store.
Ease of online vs. in-store returns process in the United States in 2022, by generation
Characteristic
Easier in-store
Easier online
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Klarna. (March 21, 2023). Ease of online vs. in-store returns process in the United States in 2022, by generation [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1373817/returns-experience-united-states-age-group/
Klarna. "Ease of online vs. in-store returns process in the United States in 2022, by generation." Chart. March 21, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1373817/returns-experience-united-states-age-group/
Klarna. (2023). Ease of online vs. in-store returns process in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1373817/returns-experience-united-states-age-group/
Klarna. "Ease of Online Vs. In-store Returns Process in The United States in 2022, by Generation." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1373817/returns-experience-united-states-age-group/
Klarna, Ease of online vs. in-store returns process in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1373817/returns-experience-united-states-age-group/ (last visited September 01, 2024)
Ease of online vs. in-store returns process in the United States in 2022, by generation [Graph], Klarna, March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1373817/returns-experience-united-states-age-group/