Global e-commerce market share of leading e-retailers 2018

This statistic presents the e-commerce market share of leading e-commerce companies worldwide in 2018. During that year, Amazon accounted for 10 percent of global e-commerce GMV, while Alibaba property ranked first with 16 GMV share.

E-commerce market share of leading e-retailers worldwide in 2018, based on GMV

Share of e-retail sales
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2019



Survey time period


Special properties

based on gross merchandise volume (GMV)

Supplementary notes

*Each less than 1 percent
Figures do not sum to 100% because of rounding.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-commerce worldwide"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.