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Global e-commerce market share of leading e-retailers 2016

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E-commerce market share of leading e-retailers worldwide in 2016, based on GMV
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Global e-commerce market share of leading e-retailers 2016

This statistic presents the e-commerce market share of leading e-retailers worldwide in 2016. In 2016, Amazon accounted for 16 percent of global e-commerce GMV, while Alibaba property Tmall.com ranked third with 11 percent revenue share.

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This statistic presents the e-commerce market share of leading e-retailers worldwide in 2016. In 2016, Amazon accounted for 16 percent of global e-commerce GMV, while Alibaba property Tmall.com ranked third with 11 percent revenue share.

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Release date: October 2017

Region: Worldwide
Survey time period: 2016
Special properties: based on GMV
Supplementary notes: *Less than 1 percent

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Statistics on "E-commerce worldwide"

Overview

The most important statistics

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Digital shoppers

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Number of digital buyers worldwide from 2014 to 2021 (in billions)Global number of digital buyers 2014-2021
Digital buyer penetration worldwide from 2016 to 2021Digital buyer penetration worldwide 2016-2021
Global markets with the highest online shopping penetration rate as of 2nd quarter 2017Worldwide online retail rate 2017, by country
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Conversion rate of online shoppers worldwide as of 4th quarter 2017, by platformGlobal online shopper conversion rate 2017, by platform
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Shopping behavior

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Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017Global online shopping preference 2017, by category
Global average online shopping and purchase intention rates among online shoppers as of 2016, by product categoryGlobal online shopping and purchase intention rates 2016, by product category
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Leading barriers to ordering abroad for cross-border online shopping worldwide as of October 2016Barriers to ordering abroad worldwide 2016
Online shopping frequency according to online shoppers worldwide as of October 2016Global online shopping frequency 2016
Average value of global online shopping orders as of 4th quarter 2017, by device (in U.S. dollars)Global online shopping order value 2017, by device
Average value of global online shopping orders as of 4th quarter 2017, by platform (in U.S. dollars)Global online shopping order value 2017, by platform
Average value of global online shopping orders as of 4th quarter 2017, by traffic source (in U.S. dollars)Global online shopping order value 2017, by traffic source

Mobile retail

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Digital shopping device usage and frequency worldwide in 2017Global online shopping device usage and frequency 2017
Mobile shopping penetration worldwide as of March 2016, by regionGlobal mobile commerce penetration 2016, by region
Most popular mobile shopping activities worldwide as of March 2016, by regionMost popular mobile retail activities in selected global regions 2016
Countries that exceed global average for purchasing a product or service via mobile device as of March 2016Mobile commerce penetration in leading mobile shopping markets 2016
How frequently do you purchase products or services via your smartphone or tablet?Global mobile purchase frequency 2016, by region
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Digital payment

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Preferred payment methods of online shoppers worldwide as of March 2017Preferred online retail payment methods worldwide 2017
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Number of PayPal's total active registered user accounts from 1st quarter 2010 to 4th quarter 2017 (in millions)PayPal: active registered user accounts 2010-2017
Paypal's net revenue from 1st quarter 2010 to 4th quarter 2017 (in millions)Paypal: quarterly net revenue 2010-2017

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