This statistic presents the e-commerce market share of leading e-retailers worldwide in 2016. In 2016, Amazon accounted for 16 percent of global e-commerce GMV, while Alibaba property Tmall.com ranked third with 11 percent revenue share.
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Global e-commerce market share of leading e-retailers 2016
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E-commerce market share of leading e-retailers worldwide in 2016, based on GMV
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This statistic presents the e-commerce market share of leading e-retailers worldwide in 2016. In 2016, Amazon accounted for 16 percent of global e-commerce GMV, while Alibaba property Tmall.com ranked third with 11 percent revenue share.
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This statistic presents the e-commerce market share of leading e-retailers worldwide in 2016. In 2016, Amazon accounted for 16 percent of global e-commerce GMV, while Alibaba property Tmall.com ranked third with 11 percent revenue share.
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- Release date
- October 2017
- Region
- Worldwide
- Survey time period
- 2016
- Special properties
- based on GMV
- Supplementary notes
- *Less than 1 percent
More information
- Region
- Worldwide
- Survey time period
- 2016
- Special properties
- based on GMV
- Supplementary notes
- *Less than 1 percent
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Statistics on "E-commerce worldwide"
- Overview
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- Conversion rate of online shoppers worldwide as of 1st quarter 2018, by platformGlobal online shopper conversion rate 2018, by platform
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- Distribution of global e-commerce sessions as of June 2017, by source and mediumShare of e-commerce sessions worldwide 2017, by source and medium
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The most important statistics
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The most important statistics
- Preferred payment methods of online shoppers worldwide as of March 2017Preferred online retail payment methods worldwide 2017
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Statistics on the topic
Free statistics
- Retail e-commerce sales worldwide from 2014 to 2021 (in billion U.S. dollars)
- E-commerce share of total global retail sales from 2015 to 2021
- Annual retail e-commerce sales growth worldwide from 2014 to 2021
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022
- Number of digital buyers worldwide from 2014 to 2021 (in billions)
- Digital buyer penetration worldwide from 2016 to 2021
- Share of global internet users who have bought a product online last month as of 1st quarter 2017, by device
- Global markets with the highest online shopping penetration rate as of 2nd quarter 2017
- Conversion rate of online shoppers worldwide as of 1st quarter 2018
- Online or in-store shopping preference for selected product categories by consumers worldwide as of 2017
- Average value of global online shopping orders as of 1st quarter 2018, by device (in U.S. dollars)
- Average value of global online shopping orders as of 1st quarter 2018, by platform (in U.S. dollars)
- Average value of global online shopping orders as of 1st quarter 2018, by traffic source (in U.S. dollars)
- Retail website visit duration worldwide as of 2nd quarter 2018, by device (in minutes)
- Online shopping cart abandonment rate worldwide from 2006 to 2017
- Most popular mobile internet activities according to internet users worldwide as of 2nd half 2017, by device
- Digital shopping device usage and frequency worldwide in 2017
- Preferred payment methods of online shoppers worldwide as of March 2017
- Share of internet users worldwide who used a mobile payment service in the last month as of 3rd quarter 2017, by region
- Number of users of leading mobile payment platforms worldwide as of August 2017
- Availability of Apple Pay, Samsung Pay and Android Pay in global regional markets as of 1st quarter 2017
- Number of Apple Pay, Samsung Pay and Android Pay contactless payment users from 2015 to 2017 (in millions)
- Number of registered Samsung Pay users as of February 2016 (in millions)
- Number of PayPal's total active registered user accounts from 1st quarter 2010 to 2nd quarter 2018 (in millions)
- E-commerce share of total retail sales in China from 2014 to 2019
- E-commerce share of total retail sales in Indonesia from 2014 to 2019
- Share of e-commerce in total retail sales in South Korea from 2014 to 2019
- E-commerce share of total retail sales in Australia from 2014 to 2019
- E-commerce share of total retail sales in Latin America from 2014 to 2019
- E-commerce share of total retail sales in United States from 2013 to 2021
- Most popular online retail categories in Mexico as of March 2015, by reach of internet audience
Premium Statistics
- E-commerce sales as percentage of total retail sales in selected countries in 2017
- E-commerce market share of leading e-retailers worldwide in 2016, based on GMV
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- Distribution of retail website visits and orders worldwide as of 2nd quarter 2018, by device
- Global e-commerce revenue of Amazon.com, Rakuten Inc. and the Otto Group in 2016 (in billion U.S. dollars)
- Conversion rate of online shoppers worldwide as of 1st quarter 2018, by platform
- Distribution of online shopping customers vs. share of retail sales worldwide as of 4th quarter 2017, by platform
- Distribution of global e-commerce sessions as of June 2017, by source and medium
- Distribution of global e-commerce sessions revenue as of June 2017, by source and medium
- Preferred online shopping device according to global cross-border online shoppers as of October 2017
- Online shopping cart abandonment rate in selected industries as of 1st quarter 2018
- Most important online shopping delivery elements to be actioned by e-retailers according to global online shoppers as of October 2017
- Mobile retail e-commerce sales worldwide from 2016 to 2021 (in million U.S. dollars)
- Mobile retail commerce sales as percentage of retail e-commerce sales worldwide from 2016 to 2021
- Global mobile commerce expenditure in 2016, 2017 and 2021 (in trillion U.S. dollars)
- Leading shopping apps in the Apple App Store worldwide in July 2018, by revenue (in U.S. dollars)
- Leading shopping apps in the Apple App Store worldwide in July 2018, by number of downloads
- Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by country
- Number of registered Visa Checkout users as of April 2017 (in millions)
- Paypal's net revenue from 1st quarter 2010 to 2nd quarter 2018 (in millions)
- PayPal's net number of payments from 1st quarter 2014 to 2nd quarter 2018 (in millions)
- Mobile share of PayPal's total payment volume from 3rd quarter 2014 to 1st quarter 2018
- Cross-border share of PayPal's total payment volume from 2012 to 2017
- E-commerce share of total retail sales in Spain from 2014 to 2019
- Forecast of e-commerce share of total retail sales in Sweden from 2015 to 2018*
- E-commerce share of total retail sales in Germany from 2014 to 2016
- Forecast of the E-commerce share of total retail sales in Russia from 2015 to 2018
- Forecasted e-commerce share of total retail sales in Finland from 2015 to 2018*
- Projected e-commerce share of total retail sales in Denmark from 2015 to 2018*
- Share of online retail sales that were click-and-collect in the United Kingdom (UK) from 2nd quarter 2012 to 1st quarter 2016
- Gross merchandise volume of China's cross-border import retail e-commerce from 2013 to 2021 (in billion yuan)
- Monthly sales value share of local sportswear on Tmal in China as of 2014, by price range
- Market share of e-commerce software for enterprises in Sweden as of October 2017
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