Rakuten Group: quarterly domestic e-commerce GMS 2014-2019

In the fourth quarter of 2019, the domestic gross transaction value of the Rakuten Group's e-commerce sectors amounted to approximately 1.05 trillion Japanese yen, up 8.1 percent compared to the fourth quarter of the previous year. The company is headquartered in Tokyo, where it was founded in 1997.

Rakuten Group's domestic e-commerce volume from 1st quarter 2014 to 4th quarter 2019

Gross merchandise sales in billion Japanese yen
Q4 '191,053.1
Q3 '191,012.8
Q2 '19921.9
Q1 '19871.7
Q4 '18974.4
Q3 '18855.3
Q2 '18805.2
Q1 '18770
Q4 '17868
Q3 '17771.3
Q2 '17735.8
Q1 '17704
Q4 '16778.4
Q3 '16748.9
Q2 '16705.4
Q1 '16682.8
Q4 '15741.8
Q3 '15685.3
Q2 '15640.8
Q1 '15611.9
Q4 '14671
Q3 '14607.7
Q2 '14548.6
Q1 '14607
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Release date

February 2020



Survey time period

Q1 2014 to Q4 2019

Supplementary notes

Retroactive adjustments to Domestic E-Commerce GMS in Q3 '17 due to a revised definition of GMS for first party businesses upon the merger of Soukai Drug and Kenko.com (going back to Q3 '15).
Further retroactive adjustments in Q2 '19 due to the elimination of internal transactions in some businesses (going back to Q2 '17).
Domestic E-Commerce = Ichiba, Travel GTV on checkout basis, Books, Golf, Ticket, Rakuten Fashion, Dream businesses, Rakoo, Beauty, Mart, Delivery, Rakuten Direct, Car Life, Coupon, Rakuma, Rakuten Delivery Premium, Rebates, Raxy, Rakuten Seiyu Netsuper, etc.

1 Japanese yen equals 0.0092 U.S. dollars or 0.0083 euros as of February 2020.
Data prior to Q4 '17 come from previous reporting.

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