According to a study published in March 2023, only 14 percent of surveyed travelers worldwide did not experience frustration when planning a trip online. By contrast, around four in ten respondents felt frustrated that the search function of travel websites was limited to the budget or the date.
Main reasons why travelers felt frustrated when planning a trip online worldwide as of March 2023
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Statistics on Digitalization of the travel industry
Digital marketing in the travel industry
8
- Premium Statistic Distribution of sales channels in the travel and tourism market worldwide 2017-2027
- Premium Statistic Travel & leisure industry digital advertising share in selected global countries 2022
- Premium Statistic Transport & tourism's display ad spend in the U.S. 2019-2021
- Premium Statistic Transport & tourism ad spend on digital display in the UK 2019-2021
- Premium Statistic Spending on Google of leading online travel agencies (OTAs) worldwide 2019-2023
- Premium Statistic Google spending as a share of marketing expenses of leading OTAs worldwide 2019-2023
- Premium Statistic Advertising effectiveness among U.S. travelers 2022
- Premium Statistic Leading types of ads considered as engaging among U.S. travelers 2022
Travel websites
7
- Premium Statistic Most popular travel and tourism websites worldwide 2023
- Premium Statistic Total visits to travel and tourism website booking.com worldwide 2021-2023
- Premium Statistic Share of visits to the travel website booking.com worldwide 2023, by country
- Premium Statistic Total visits to travel and tourism website tripadvisor.com worldwide 2020-2023
- Premium Statistic Share of visits to the travel website tripadvisor.com worldwide 2023, by country
- Premium Statistic Number of user reviews and ratings on Tripadvisor worldwide 2014-2022
- Premium Statistic ACSI - U.S. customer satisfaction with online travel websites as of 2022
Online travel planning and booking
8
- Premium Statistic Voice assistant usage in selected countries 2022, by sector
- Premium Statistic Main reasons why travelers felt frustrated when planning a trip worldwide 2023
- Premium Statistic Reasons for feeling frustrated when planning trips worldwide 2023, by tourist type
- Premium Statistic Travelers' expected use of selected planning tools for trips in 2033 worldwide 2022
- Premium Statistic Most searched travel terms on Google in the UK Q3 2022
- Premium Statistic Leading holiday travel provider websites in the UK Q1 2023, by share of voice
- Premium Statistic Travel product online bookings in the U.S. 2022
- Premium Statistic Travel product online bookings in Canada 2022
Social media
8
- Premium Statistic Facebook brand post engagement 2022, by vertical
- Premium Statistic Instagram brand post engagement 2022, by vertical
- Premium Statistic Twitter brand post engagement 2022, by vertical
- Premium Statistic Important digital transformation topics among accommodation businesses in Europe 2022
- Premium Statistic Most talked about products/topics online in the U.S. 2022
- Premium Statistic Most talked about products/topics online in the UK 2022
- Premium Statistic U.S. consumers: leading social media presence of travel services 2021
- Premium Statistic U.S. consumers: leading social media presence of travel services 2021, by generation
Further related statistics
21
- Online travel market size worldwide 2020-2030
- Value of travel market in India FY 2018-2027
- Travel market distribution in India FY 2018-2027, by booking channel
- Travel market distribution in India FY 2018-2027, by type
- Reasons for feeling frustrated when planning trips worldwide 2023, by tourist type
- Preferred mode of transport for European travelers 2023
- Share of European travelers planning a trip 2023, by travel budget
- Share of U.S. travelers planning a cruise trip October 2021-March 2023
- Distribution of China's online travel market 2019-2020, by segment
- GMV of online travel market Thailand 2019-2025
- Travelers' expected use of selected planning tools for trips in 2033 worldwide 2022
- Trip expenditures of inbound business travelers in Japan 2022, by type
- Online travel market value SEA 2019-2025
- Estimated online travel market share in India FY 2023-2027, by type
- Online travel market size in India FY 2020-2025, by type
- Share of European travelers planning a trip 2023, by travel companion
- Online travel market scale APAC 2021, by country
- Preferred benefits from online travel planning services Indonesia 2022
- Concerns about using offline services in travel planning Indonesia 2022
- Trip expenditures of North American business travelers in Japan 2022, by type
- Share of business travel market in China by operator type 2020-2021
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Amadeus, & Microsoft. (March 7, 2023). Main reasons why travelers felt frustrated when planning a trip online worldwide as of March 2023 [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/1374227/main-reasons-travelers-felt-frustrated-when-planning-trips-worldwide/
Amadeus, und Microsoft. "Main reasons why travelers felt frustrated when planning a trip online worldwide as of March 2023." Chart. March 7, 2023. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/1374227/main-reasons-travelers-felt-frustrated-when-planning-trips-worldwide/
Amadeus, Microsoft. (2023). Main reasons why travelers felt frustrated when planning a trip online worldwide as of March 2023. Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/1374227/main-reasons-travelers-felt-frustrated-when-planning-trips-worldwide/
Amadeus, and Microsoft. "Main Reasons Why Travelers Felt Frustrated When Planning a Trip Online Worldwide as of March 2023." Statista, Statista Inc., 7 Mar 2023, https://www.statista.com/statistics/1374227/main-reasons-travelers-felt-frustrated-when-planning-trips-worldwide/
Amadeus & Microsoft, Main reasons why travelers felt frustrated when planning a trip online worldwide as of March 2023 Statista, https://www.statista.com/statistics/1374227/main-reasons-travelers-felt-frustrated-when-planning-trips-worldwide/ (last visited May 28, 2023)
Main reasons why travelers felt frustrated when planning a trip online worldwide as of March 2023 [Graph], Amadeus, & Microsoft, March 7, 2023. [Online]. Available: https://www.statista.com/statistics/1374227/main-reasons-travelers-felt-frustrated-when-planning-trips-worldwide/