According to a survey conducted by Rakuten Insight in February 2023 reported that 70 percent of Indian respondents preferred Instagram for social commerce. In comparison, 57 percent of respondents chose Facebook and YouTube for purchasing on social media, respectively.
Preferred platform for shopping on social media in India as of February 2023
Characteristic
Share of respondents
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Rakuten Insight. (March 15, 2023). Preferred platform for shopping on social media in India as of February 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/?campaign=BranchenID-413&utm_medium=RSS&utm_souce=Blog
Rakuten Insight. "Preferred platform for shopping on social media in India as of February 2023." Chart. March 15, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/?campaign=BranchenID-413&utm_medium=RSS&utm_souce=Blog
Rakuten Insight. (2023). Preferred platform for shopping on social media in India as of February 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/?campaign=BranchenID-413&utm_medium=RSS&utm_souce=Blog
Rakuten Insight. "Preferred Platform for Shopping on Social Media in India as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/?campaign=BranchenID-413&utm_medium=RSS&utm_souce=Blog
Rakuten Insight, Preferred platform for shopping on social media in India as of February 2023 Statista, https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/?campaign=BranchenID-413&utm_medium=RSS&utm_souce=Blog (last visited September 01, 2024)
Preferred platform for shopping on social media in India as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374232/india-preferred-social-media-platform-for-shopping/?campaign=BranchenID-413&utm_medium=RSS&utm_souce=Blog