MZ generation key buying factors for clothing South Korea 2022, by gender
According to a survey in April 2022, female respondents of the MZ generation in South Korea considered fit and size a slightly more important criteria with a share of 51.7 percent than design with a share of 51.4 percent. At the same time, 47.8 percent of male respondents considered design the most important buying factor for clothes, followed by fit and size with a share of 46.1 percent.