U.S. interest in purchasing items via social commerce 2019, by gender

As of August 2019, 12 percent of female internet users in the United States stated that they were interested in purchasing products through social media and used this feature regularly. Additionally, a further 30 percent of female online users had purchased something via social but did not do so regularly. For male users, 7 percent purchased through social media regularly and 43 percent never used the feature and were not interested in doing so.

Share of internet users in the United States who are interested in purchasing products through social media as of August 2019, by gender

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Sources

Release date

November 2019

Region

United States

Survey time period

August 2019

Age group

18-65 years

Supplementary notes

Figures may not add up to 100 percent due to rounding.

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Statistics on "E-commerce in the United States"

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