South Korea: Korean content used by SEA Gen Z by gender 2022

According to a 2022 survey conducted among Gen Z members across six Southeast Asian countries, around 44 percent of female and 30 percent of male respondents stated that their most preferred type of Korean content to consume was K-pop. Other popular content included Korean movies and K-dramas or other entertainment shows.

Leading South Korean content consumed by Generation Z in Southeast Asia as of September 2022, by gender

Characteristic	Male	Female
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

March 2023

More information

Region

Indonesia, South Korea, Malaysia, Philippines, Singapore, Vietnam, Thailand

Survey time period

August 29 to September 4, 2022

Number of respondents

1,908 Gen Z members*

Age group

15-29 years

Method of interview

Online panel

Supplementary notes

*949 male respondents, 959 female respondents.

Survey was held across the following six countries: the Philippines, Singapore, Malaysia, Vietnam, Indonesia, and Thailand.

Original question: “What are the Korean contents that you use often?”

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