Reasons for K-pop popularity worldwide 2017

This statistic displays the results of a survey about the main reasons for South Korean pop music's (K-pop) popularity according to respondents worldwide in 2017. In 2017, about 14.8 percent of respondents in 16 foreign countries reported that K-pop was popular for the attractive appearance and style of K-pop artists.

Main reasons for South Korean pop music's (K-pop) popularity worldwide in 2017

Share of respondents
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Release date

March 2018


Worldwide, South Korea

Survey time period

October 30 to November 13, 2017

Number of respondents

7,800 foreigners in 16 countries*

Age group

15-59 years

Special properties

respondents who experienced South Korean cultural contents

Method of interview

Online panel

Supplementary notes

*16 countries include China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Australia, U.S., Brazil, France, UK, Russia, Turkey, UAE, and Republic of South Africa.

Original question: "Why do you think K-pop became so popular?"

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Statistics on "Music industry in South Korea"

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