Reasons for K-pop popularity worldwide 2023

Main reasons for South Korean pop music's (K-pop) popularity worldwide as of November 2023

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Release date

April 2024


Worldwide, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

12,566 foreigners worldwide*

Age group

15-59 years

Special properties

respondents who experienced South Korean music contents

Method of interview

Online panel

Supplementary notes

* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.

Original question: "What do you think is the biggest factor working in the favor of Korean music?"

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