During a 2022 survey, 80 percent of respondents from the United Kingdom (UK) described digital out-of-home (DOOH) advertising as information. Additionally, 10 percent said DOOH ads left a strong impression.
Consumer perception of digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of July 2022
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WARC. (August 9, 2022). Consumer perception of digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of July 2022 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1380501/cosnumer-perception-dooh-ads-uk/
WARC. "Consumer perception of digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of July 2022." Chart. August 9, 2022. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1380501/cosnumer-perception-dooh-ads-uk/
WARC. (2022). Consumer perception of digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of July 2022. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1380501/cosnumer-perception-dooh-ads-uk/
WARC. "Consumer Perception of Digital Out-of-home (Dooh) Advertising in The United Kingdom (Uk) as of July 2022." Statista, Statista Inc., 9 Aug 2022, https://www.statista.com/statistics/1380501/cosnumer-perception-dooh-ads-uk/
WARC, Consumer perception of digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of July 2022 Statista, https://www.statista.com/statistics/1380501/cosnumer-perception-dooh-ads-uk/ (last visited October 06, 2024)
Consumer perception of digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of July 2022 [Graph], WARC, August 9, 2022. [Online]. Available: https://www.statista.com/statistics/1380501/cosnumer-perception-dooh-ads-uk/