E-commerce SMS marketing benchmarks worldwide 2020-2022

Published by
Valentina Dencheva,
Jun 2, 2023
In 2022, e-commerce brands worldwide sent 62.3 percent more SMS campaigns than the previous year, based on global data from a marketing automation platform. With a 10.66 percent click rate and a 0.19 percent conversion rate, this surge in SMS campaigns resulted in a 23.8 percent growth in orders.

E-commerce SMS marketing campaign benchmarks worldwide from 2020 to 2022

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Release date

February 2023

Region

Worldwide

Survey time period

2020 to 2022

Special properties

based on 17 billion email messages sent from the Omnisend platform; wider industry metrics may vary

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Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
Access all statistics starting from $1,788 USD yearly *

* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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25% off until Sep 30th
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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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