According to global data gathered on an e-mail marketing automation platform, automated welcome emails sent by e-commerce players had a conversion rate of 2.81 percent in 2020; for automated cart abandonment emails, the rate stood at 2.37 percent.
Automated e-commerce e-mail marketing conversion rates worldwide in 2021, by type of content
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Statistics on Email marketing worldwide
Overview
4
Usage
7
- Basic Statistic Share of companies who interact with clients with website or e-mail 2020, by region
- Premium Statistic Most popular digital marketing channels worldwide 2020
- Premium Statistic Technology usage plans by e-commerce companies 2021
- Premium Statistic Important characteristics for effective e-mail marketing optimization worldwide 2019
- Premium Statistic Email marketing challenges worldwide 2020
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Businesses using video in e-mail worldwide 2016-2021
Metrics
8
- Premium Statistic Delivery status of marketing emails worldwide 2021, by industry
- Premium Statistic Marketing e-mail open rates worldwide 2020
- Premium Statistic Marketing e-mail open rate in 2020, by day of the week
- Premium Statistic Click-through rates of marketing emails worldwide 2020
- Premium Statistic Marketing e-mail CTR in 2020, by day of the week
- Premium Statistic Marketing email click-to-open rates worldwide 2020
- Premium Statistic Marketing e-mail CTO rate in 2020, by day of the week
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2021, by industry
Effectiveness & ROI
5
- Premium Statistic Change in email marketing effectiveness worldwide 2020
- Premium Statistic Automated e-commerce e-mail marketing conversion rates worldwide 2021
- Premium Statistic Email marketing ROI worldwide 2020, by industry
- Premium Statistic Marketing channels with the best ROI for global e-commerce companies 2019
- Premium Statistic Most effective marketing channels for e-commerce in Europe 2020-2030
Software & service providers
4
Consumers
7
- Basic Statistic Global online population internet activity confidence 2020
- Basic Statistic Global offline population who want to communicate online 2020, by age group
- Basic Statistic Average time spent reading brand emails 2021
- Premium Statistic Content marketing types most trusted by audiences 2019
- Premium Statistic Most used work communication channels on mobile 2021, by country
- Premium Statistic Global usage growth of messaging channels for contacting a business 2020
- Premium Statistic Preferred business communication methods for global smartphone users 2020-2021
Further related statistics
19
- Success in implementing automated email marketing worldwide 2019
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- Marketing automation KPIs after the coronavirus (COVID-19) lockdown Italy 2020
- Marketing automation KPIs during the coronavirus (COVID-19) lockdown in Italy 2020
- Practices used in agencies' clients' email marketing worldwide 2019
- Impact of artificial intelligence on email marketing worldwide 2019
- Degree of marketing systems integration in companies worldwide 2016
- Innovation activities in email marketing worldwide 2019
- B2B marketing automation usage in the Netherlands 2018
- Leading mobile Android app marketing automation SDKs 2023
- North American company adoption levels of selected marketing technologies in 2017
- Focus points in email marketing worldwide 2019
- Peru: open rate and click-through rate of advertising e-mails 2020, by category
- Customer marketing methods in the U.S. 2015
- Mexico: open rate and click-through rate of advertising e-mails 2020, by category
- Leading e-mail marketing lead capture tools for conversion U.S. 2019
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Statistics
- Success in implementing automated email marketing worldwide 2019
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- Marketing automation KPIs after the coronavirus (COVID-19) lockdown Italy 2020
- Marketing automation KPIs during the coronavirus (COVID-19) lockdown in Italy 2020
- Practices used in agencies' clients' email marketing worldwide 2019
- Impact of artificial intelligence on email marketing worldwide 2019
- Degree of marketing systems integration in companies worldwide 2016
- Innovation activities in email marketing worldwide 2019
- B2B marketing automation usage in the Netherlands 2018
- Leading mobile Android app marketing automation SDKs 2023
- North American company adoption levels of selected marketing technologies in 2017
- Focus points in email marketing worldwide 2019
- Peru: open rate and click-through rate of advertising e-mails 2020, by category
- Customer marketing methods in the U.S. 2015
- Mexico: open rate and click-through rate of advertising e-mails 2020, by category
- Leading e-mail marketing lead capture tools for conversion U.S. 2019
Omnisend. (January 17, 2022). Automated e-commerce e-mail marketing conversion rates worldwide in 2021, by type of content [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend. "Automated e-commerce e-mail marketing conversion rates worldwide in 2021, by type of content." Chart. January 17, 2022. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend. (2022). Automated e-commerce e-mail marketing conversion rates worldwide in 2021, by type of content. Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Conversion Rates Worldwide in 2021, by Type of Content." Statista, Statista Inc., 17 Jan 2022, https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend, Automated e-commerce e-mail marketing conversion rates worldwide in 2021, by type of content Statista, https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/ (last visited March 31, 2023)
Automated e-commerce e-mail marketing conversion rates worldwide in 2021, by type of content [Graph], Omnisend, January 17, 2022. [Online]. Available: https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/