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Automated e-commerce e-mail marketing conversion rates worldwide 2021

Published by Valentina Dencheva, Jan 6, 2023
According to global data gathered on an e-mail marketing automation platform, automated welcome emails sent by e-commerce players had a conversion rate of 2.81 percent in 2020; for automated cart abandonment emails, the rate stood at 2.37 percent.

Automated e-commerce e-mail marketing conversion rates worldwide in 2021, by type of content

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Release date

January 2022

Region

Worldwide

Survey time period

2021

Special properties

based on 12 billion email messages sent from the Omnisend platform; wider industry metrics may vary

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Statistics on " Email marketing worldwide "

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Statistics on Email marketing worldwide

Overview

4

Usage

7

Metrics

8

Effectiveness & ROI

5

Software & service providers

4

Consumers

7

Further related statistics

19

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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing technologyMarketing personalization worldwide
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