According to global data gathered on an e-mail marketing automation platform, automated welcome emails sent by e-commerce players had a conversion rate of 51.9 percent in 2020; for automated cart abandonment emails, the rate stood at 33.89 percent.
Automated e-commerce e-mail marketing conversion rates worldwide in 2020, by type of content
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Main challenges in implementing email marketing automation in the UK 2014-2016
- Success in implementing automated email marketing programs in the UK 2014-2019
- Automated e-mail CTRs in the United Kingdom (UK) 2018, by sector
- Marketing automation KPIs during the coronavirus (COVID-19) lockdown in Italy 2020
- E-mail marketing open rates in the United Kingdom (UK) 2018, by campaign type
- Click-through rates in the United Kingdom (UK) 2018, by type of campaign
- E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014
- Automated e-mail marketing open rate in the United Kingdom (UK) 2018, by sector
- Marketing automation KPIs after the coronavirus (COVID-19) lockdown Italy 2020
- U.S. retailers sending triggered e-mail responses to an abandoned cart 2013-2016
- Degree of marketing systems integration in companies worldwide 2016
- Marketing practices used in clients' email marketing in the UK 2016-2019
- Devices optimization efforts for email marketing in the UK 2019
- Leading mobile Android app marketing automation SDKs 2021
- B2B marketing automation usage in the Netherlands 2018
- HNWI forecast in Northern Europe 2010-2025
- Ideal work environments according to workers worldwide as of September 2014
- Index for vehicle manufacturing costs by propulsion technology
- Global market share of glass-reinforced PP exteriors for automotive industry 2017
- Most important drivers of CX for organizations worldwide by country 2019
Omnisend. (February 2, 2021). Automated e-commerce e-mail marketing conversion rates worldwide in 2020, by type of content [Graph]. In Statista. Retrieved April 17, 2021, from https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend. "Automated e-commerce e-mail marketing conversion rates worldwide in 2020, by type of content." Chart. February 2, 2021. Statista. Accessed April 17, 2021. https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend. (2021). Automated e-commerce e-mail marketing conversion rates worldwide in 2020, by type of content. Statista. Statista Inc.. Accessed: April 17, 2021. https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend. "Automated E-commerce E-mail Marketing Conversion Rates Worldwide in 2020, by Type of Content." Statista, Statista Inc., 2 Feb 2021, https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/
Omnisend, Automated e-commerce e-mail marketing conversion rates worldwide in 2020, by type of content Statista, https://www.statista.com/statistics/1211452/automated-email-marketing-conversion-rates-worldwide/ (last visited April 17, 2021)