Social media ads CTR worldwide Q2 2018 - Q4 2019

The timeline presents the social media advertising clickthrough rate (CTR) worldwide from the second quarter of 2018 to the fourth quarter of 2019. According to the source, social media ads had a CTR of 1.9 percent in the last quarter of 2019, same result as in in the corresponding period in 2018.

Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 4th quarter 2019

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Source

Release date

March 2020

Region

Worldwide

Survey time period

Q2 2018 to Q4 2019

Special properties

based on data measured on the Kenshoo platform; broader industry metrics may vary

Supplementary notes

The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.

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Statistics on "Online advertising metrics"

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