Recent evaluation of social media advertising metrics show that the click-through rate (CTR) for social networks in the second quarter of 2020 reached 1.3 percent. In the corresponding quarter of the previous year, the social media CTR was 1.2 percent.
Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2020 to 2nd quarter 2021
The source provides the following information on the methodology: "Analysis is drawn from a population of approximately $7B in advertising spend, comprising over 3,000 advertiser and agency accounts across 40 vertical industries and over 150 countries running on the Skai™ platform on Google, Microsoft, Baidu, Yandex, Yahoo! Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Apple Search Ads, Pinterest, Snapchat, Facebook, Instagram and the Facebook Audience Network. Except where noted, only advertisers with 15 consecutive months of performance data are included. Some additional outliers have been excluded. Ad spending and pricing have been translated to USD at the time the spending was incurred." For more information, see the source.
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Skai. (June 8, 2021). Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2020 to 2nd quarter 2021 [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Skai. "Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2020 to 2nd quarter 2021." Chart. June 8, 2021. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Skai. (2021). Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2020 to 2nd quarter 2021. Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Skai. "Social Media Advertising Clickthrough Rate (Ctr) Worldwide from 2nd Quarter 2020 to 2nd Quarter 2021." Statista, Statista Inc., 8 Jun 2021, https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Skai, Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2020 to 2nd quarter 2021 Statista, https://www.statista.com/statistics/872099/social-media-advertising-ctr/ (last visited May 17, 2022)
