Recent evaluation of social media advertising metrics show that the click-through rate (CTR) for social networks in the second quarter of 2020 reached 1.3 percent. In the corresponding quarter of the previous year, the social media CTR was 1.2 percent.
Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2020
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Kenshoo. (July 10, 2020). Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2020 [Graph]. In Statista. Retrieved March 05, 2021, from https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Kenshoo. "Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2020." Chart. July 10, 2020. Statista. Accessed March 05, 2021. https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Kenshoo. (2020). Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2020. Statista. Statista Inc.. Accessed: March 05, 2021. https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Kenshoo. "Social Media Advertising Clickthrough Rate (Ctr) Worldwide from 2nd Quarter 2018 to 2nd Quarter 2020." Statista, Statista Inc., 10 Jul 2020, https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Kenshoo, Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2020 Statista, https://www.statista.com/statistics/872099/social-media-advertising-ctr/ (last visited March 05, 2021)