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Social media ads CTR worldwide Q2 2018 - Q2 2020

Published by Statista Research Department, Jan 14, 2021
Recent evaluation of social media advertising metrics show that the click-through rate (CTR) for social networks in the second quarter of 2020 reached 1.3 percent. In the corresponding quarter of the previous year, the social media CTR was 1.2 percent.

Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2020

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© Statista 2021

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Source

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Release date

July 2020

Region

Worldwide

Survey time period

Q2 2018 to Q2 2020

Special properties

based on data measured on the Kenshoo platform; broader industry metrics may vary

Supplementary notes

The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.

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