The timeline presents the social media advertising clickthrough rate (CTR) worldwide from the second quarter of 2018 to the third quarter of 2019. According to the source, social media ads had a CTR of two percent in the third quarter of 2019, down from 2.6 percent in the corresponding period in 2018.
Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019
based on data measured on the Kenshoo platform; broader industry metrics may vary
Supplementary notes
The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
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Kenshoo. (October 28, 2019). Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019 [Graph]. In Statista. Retrieved February 23, 2020, from https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Kenshoo. "Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019." Chart. October 28, 2019. Statista. Accessed February 23, 2020. https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Kenshoo. (2019). Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019. Statista. Statista Inc.. Accessed: February 23, 2020. https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Kenshoo. "Social Media Advertising Clickthrough Rate (Ctr) Worldwide from 2nd Quarter 2018 to 3rd Quarter 2019." Statista, Statista Inc., 28 Oct 2019, https://www.statista.com/statistics/872099/social-media-advertising-ctr/
Kenshoo, Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 3rd quarter 2019 Statista, https://www.statista.com/statistics/872099/social-media-advertising-ctr/ (last visited February 23, 2020)
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