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Social media ads CPM worldwide Q2 2018 - Q2 2019
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Social media ads CPM worldwide Q2 2018 - Q2 2019
Social media advertising cost-per-mille (CPM) worldwide from 2nd quarter 2018 to 2nd quarter 2019 (in U.S. dollars)
by A. Guttmann,
last edited
Aug 9, 2019
The cost-per-mille of advertising on social media was 6.04 U.S. dollars in the second quarter of 2019. In other words, advertisers had to pay this much to have their ads viewed by a thousand potential customers. Social media CPM is considerably higher in the final quarters of each year, reaching close to, or above six dollars. The surge in costs is prompted by increased demand for advertising space during that time, as brands compete to win over prospective clients.
Is social media advertising profitable?
According to recent calculations, social media impression numbers have improved year-on-year by close to 20 percent, which means that more and more advertising is viewed by social network users. However, this is mainly true for more passive types of ads such as video or stories. When it comes to traditional forms of advertising on social media the situation is reversed – clicks and clickthrough rates are decreasing. It might be because of this ever-changing environment that global marketers are divided on whether or not they are able to measure social media marketing ROI.
Social media advertising cost-per-mille (CPM) worldwide from 2nd quarter 2018 to 2nd quarter 2019 (in U.S. dollars)
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by A. Guttmann,
last edited
Aug 9, 2019
The cost-per-mille of advertising on social media was 6.04 U.S. dollars in the second quarter of 2019. In other words, advertisers had to pay this much to have their ads viewed by a thousand potential customers. Social media CPM is considerably higher in the final quarters of each year, reaching close to, or above six dollars. The surge in costs is prompted by increased demand for advertising space during that time, as brands compete to win over prospective clients.
Is social media advertising profitable?
According to recent calculations, social media impression numbers have improved year-on-year by close to 20 percent, which means that more and more advertising is viewed by social network users. However, this is mainly true for more passive types of ads such as video or stories. When it comes to traditional forms of advertising on social media the situation is reversed – clicks and clickthrough rates are decreasing. It might be because of this ever-changing environment that global marketers are divided on whether or not they are able to measure social media marketing ROI.
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- Release date
- July 2019
- Region
- Worldwide
- Survey time period
- Q2 2018 to Q2 2019
- Special properties
- based on data measured on the Kenshoo platform; broader industry metrics may vary
- Supplementary notes
- The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
Source
- Show sources information
- Show publisher information
- Release date
- July 2019
More information
- Region
- Worldwide
- Survey time period
- Q2 2018 to Q2 2019
- Special properties
- based on data measured on the Kenshoo platform; broader industry metrics may vary
- Supplementary notes
- The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
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- Overview
The most important statistics
- Social media advertising cost-per-mille (CPM) worldwide from 2nd quarter 2018 to 2nd quarter 2019 (in U.S. dollars)Social media ads CPM worldwide Q2 2018 - Q2 2019
- Social media advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 1st quarter 2018 (in U.S. dollars)Social media ads CPC worldwide Q2 2018 - Q2 2019
- Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2019Social media ads CTR worldwide Q2 2018 - Q2 2019
- Search advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2019Search ads CTR worldwide Q2 2018 - Q2 2019
- Search advertising cost-per-click (CPC) worldwide from 2nd quarter 2018 to 2nd quarter 2019 (in U.S. dollars)Search ads CPC worldwide Q2 2018 - Q2 2019
- Completion rate of skippable pre-roll video ads worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017, by country
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017Leading countries ranked by mobile video ad viewability rates 2017
The most important statistics
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)Facebook advertising CPM in selected countries worldwide as of March 2018
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)CPC on Facebook in selected countries in Q4 2017
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPM of Facebook advertising campaigns 2018, by objective
- Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPC of Facebook advertising campaigns in 2018, by objective
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018Facebook CPM growth worldwide 2017-2018
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- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 2nd quarter 2019Twitter ad engagement change Q3 2014 - Q2 2019
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q1 2018
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPC worldwide Q1 2017- Q1 2018
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The most important statistics
- Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords CPC 2018, by industry
- Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords CPA 2018, by industry
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industryU.S. Google AdWords CTR 2018, by industry
- Most expensive keywords in Google Adwords Advertising as of June 2017 (in U.S. dollars)Most expensive keywords in Google Adwords 2017
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- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industryUnique click-through rates of marketing e-mails worldwide 2016, by industry
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- YouTube
The most important statistics
- YouTube video advertising viewability rates in selected countries in the Americas in 2016 and 2017YouTube video ad viewability rates in the Americas 2016-2017
- YouTube advertising cost-per-view (CPV) worldwide in 2016, by generation (in U.S. dollars)Worldwide YouTube advertising CPV in 2016, by generation
- YouTube advertising view rates worldwide in 2016, by generationWorldwide YouTube advertising view rates in 2016, by generation
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- French opinion on advertising on search engines 2015
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- Share of social in digital ad spend in Asia Pacific 2013-2016
- Attitudes towards use of social media and advertising UK March 2015
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- Twitter marketing
- Social Media Marketing Industry Report 2018
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Statistics on "Online advertising metrics"
- Social media ads CPM worldwide Q2 2018 - Q2 2019
- Social media ads CPC worldwide Q2 2018 - Q2 2019
- Social media ads CTR worldwide Q2 2018 - Q2 2019
- Search ads CTR worldwide Q2 2018 - Q2 2019
- Search ads CPC worldwide Q2 2018 - Q2 2019
- Viewability rate of skippable pre-roll video ads worldwide 2017
- Viewability rate of skippable pre-roll video ads worldwide 2017, by country
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- Facebook advertising CPM in selected countries worldwide as of March 2018
- CPC on Facebook in selected countries in Q4 2017
- Average CPM of Facebook advertising campaigns 2018, by objective
- Average CPC of Facebook advertising campaigns in 2018, by objective
- Facebook CPM growth worldwide 2017-2018
- Twitter ad engagement change Q3 2014 - Q2 2019
- Twitter median CPM worldwide Q1 2017- Q1 2018
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- Twitter median CTR worldwide Q1 2017- Q1 2018
- U.S. Google AdWords CPC 2018, by industry
- U.S. Google AdWords CPA 2018, by industry
- U.S. Google AdWords CTR 2018, by industry
- Most expensive keywords in Google Adwords 2017
- E-mail inbox placement rate worldwide 2018, by industry
- Open rates of marketing e-mails worldwide 2018, by industry
- Engagement rates of marketing e-mails worldwide 2016, by industry
- Unique click-through rates of marketing e-mails worldwide 2016, by industry
- Mean unsubscribe rates of marketing e-mails worldwide in 2016, by industry
- Influencer marketing campaign average EMV 2016-2017
- Influencer marketing campaign average EMV 2016, by category
- Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
- YouTube video ad viewability rates in the Americas 2016-2017
- Worldwide YouTube advertising CPV in 2016, by generation
- Worldwide YouTube advertising view rates in 2016, by generation
- French opinion on advertising on search engines 2015
- Social media advertising targeting effectiveness as of April 2013, by gender
- Global social media advertising spending share 2013-2017
- Views on social media implementing stricter rules for political ads U.S. 2019, gender
- Recall of political ads shared by friends on social media or e-mail U.S. 2019
- Survey on social media ads leading to purchases in Norway 2017, by age and frequency
- Social media advertising targeting effectiveness as of April 2013, by income
- Brazil: ad spend of the federal government on Google & YouTube 2013-2016
- Growth of social media ad spend in China 2014-2018
- Social networks ad revenue worldwide 2016-2020
- Adults sharing political ads on social media or e-mail in the U.S. 2019, by ethnicity
- Survey on social media ads and personal interests in Norway 2017, by age and degree
- U.S. consumers influenced by social media ads to purchase products in 2017, by age
- Share of social in digital ad spend in Asia Pacific 2013-2016
- Attitudes towards use of social media and advertising UK March 2015
- Adults sharing political ads on social media or e-mail in the U.S. 2019, by gender
- Italy: attitudes towards social bots in Italy in 2017
- Share of population exposed to household air pollution by country 2016
- Adjusted weightings on the Dow Jones Agriculture subindex 2010
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