- Media & Advertising›
- Advertising & Marketing ›
Social media ads CPM worldwide Q1 2017 - Q4 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Social media ads CPM worldwide Q1 2017 - Q4 2018
Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
The timeline presents the social media advertising cost-per-mille (CPM) worldwide from the first quarter of 2017 to the fourth quarter of 2018. According to the source, social media ads' CPM amounted to 6.52 U.S. dollars in the fourth quarter of 2018, up from 5.73 U.S. dollars in the corresponding period in 2017.
Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
| CPM in U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| CPM in U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The timeline presents the social media advertising cost-per-mille (CPM) worldwide from the first quarter of 2017 to the fourth quarter of 2018. According to the source, social media ads' CPM amounted to 6.52 U.S. dollars in the fourth quarter of 2018, up from 5.73 U.S. dollars in the corresponding period in 2017.
Show more- Show sources information
- Show publisher information
- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- Q1 2017 to Q4 2018
- Special properties
- based on data measured on the Kenshoo platform; broader industry metrics may vary
- Supplementary notes
- The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- Q1 2017 to Q4 2018
- Special properties
- based on data measured on the Kenshoo platform; broader industry metrics may vary
- Supplementary notes
- The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Online advertising metrics
- 77 page/s
- English
- pptx
- Detailed references
Everything On "Online advertising metrics" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Online advertising metrics"
- Overview
The most important statistics
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)Social media ads CPM worldwide Q1 2017 - Q4 2018
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Social media ads CPC worldwide Q1 2017 - Q1 2018
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018Social media ads CTR worldwide Q1 2017 - Q4 2018
- Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018Search ads CTR worldwide Q1 2017 - Q4 2018
- Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)Search ads CPC worldwide Q1 2017 - Q4 2018
- Completion rate of skippable pre-roll video ads worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017, by country
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017Leading countries ranked by mobile video ad viewability rates 2017
The most important statistics
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)Facebook advertising CPM in selected countries worldwide as of March 2018
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)CPC on Facebook in selected countries in Q4 2017
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPM of Facebook advertising campaigns 2018, by objective
- Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPC of Facebook advertising campaigns in 2018, by objective
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018Facebook CPM growth worldwide 2017-2018
The most important statistics
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018Twitter ad engagement change Q3 2014 - Q4 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q1 2018
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPC worldwide Q1 2017- Q1 2018
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018Twitter median CTR worldwide Q1 2017- Q1 2018
The most important statistics
- Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords CPC 2018, by industry
- Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords CPA 2018, by industry
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industryU.S. Google AdWords CTR 2018, by industry
- Most expensive keywords in Google Adwords Advertising as of June 2017 (in U.S. dollars)Most expensive keywords in Google Adwords 2017
The most important statistics
- E-mail inbox placement rate worldwide between July 2017 and June 2018, by industryE-mail inbox placement rate worldwide 2018, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Engagement/read rates of advertising e-mails worldwide in 2016, by industryEngagement rates of marketing e-mails worldwide 2016, by industry
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industryUnique click-through rates of marketing e-mails worldwide 2016, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industryMean unsubscribe rates of marketing e-mails worldwide in 2016, by industry
- Influencer marketing
The most important statistics
- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)Influencer marketing campaign average EMV 2016-2017
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)Influencer marketing campaign average EMV 2016, by category
- Average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry (in U.S. dollars)Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
- YouTube
The most important statistics
- YouTube video advertising viewability rates in selected countries in the Americas in 2016 and 2017YouTube video ad viewability rates in the Americas 2016-2017
- YouTube advertising cost-per-view (CPV) worldwide in 2016, by generation (in U.S. dollars)Worldwide YouTube advertising CPV in 2016, by generation
- YouTube advertising view rates worldwide in 2016, by generationWorldwide YouTube advertising view rates in 2016, by generation
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- French opinion on advertising on search engines 2015
- Survey on social media ads and personal interests in Norway 2017, by age and degree
- Facebook: brand post social engagement share 2012-2013, by type
- Social network advertising spending per user in Canada from 2012 to 2015
- Survey on social media ads leading to purchases in Norway 2017, by age and frequency
- Brazil: ad spend of the federal government on Google & YouTube 2013-2016
- Advertising revenue of social networks worldwide 2014-2017
- Social media advertising targeting effectiveness as of April 2013, by gender
- U.S. consumers influenced by social media ads to purchase products in 2017, by gender
- Share of social in digital ad spend in Asia Pacific 2013-2016
- Social media advertising targeting effectiveness as of April 2013, by income
- Growth of social media ad spend in China 2014-2018
- Global social media advertising spending share 2013-2017
- Social media advertising targeting effectiveness as of April 2013, by education
- Social network ad spend per user in Western Europe 2013-2016
- Social media advertising spending in Hong Kong 2012-2021
- Italy: social media video advertising market share 2015-2017
- Global emissions ETS trading 2005-2016
- Mobile PCs: global net add shipments forecast 2005-2015
Studies
- Twitter marketing
- Social Media Marketing Industry Report 2018
- Social Media Marketing Industry Report 2017
- Social Media Marketing Industry Report 2016
- Snack Facts 2015
- Sugary Drink Facts 2014
- Social Media Marketing Industry Report 2015
- The 2012 Channel Preference Survey
- Social Media Marketing Industry Report 2014
Statistics on "Online advertising metrics"
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018
- Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 4th quarter 2018
- Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 4th quarter 2018 (in U.S. dollars)
- Completion rate of skippable pre-roll video ads worldwide in 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Average cost-per-mille (CPM) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
- Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018
- Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industry
- Most expensive keywords in Google Adwords Advertising as of June 2017 (in U.S. dollars)
- E-mail inbox placement rate worldwide between July 2017 and June 2018, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Engagement/read rates of advertising e-mails worldwide in 2016, by industry
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industry
- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
- Average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry (in U.S. dollars)
- YouTube video advertising viewability rates in selected countries in the Americas in 2016 and 2017
- YouTube advertising cost-per-view (CPV) worldwide in 2016, by generation (in U.S. dollars)
- YouTube advertising view rates worldwide in 2016, by generation
- Perception of advertisements or sponsored links on search engines by the French in 2015*
- Share of people in Norway who believe social media ads reflect their interests in 2017, by degree and age
- Distribution of user engagement with brand posts on Facebook in 4th quarter 2012 and 4th quarter 2013, by type
- Social network advertising spending per user in Canada from 2012 to 2015 (in Canadian dollars)
- Share of respondents who purchase products or services displayed through social media in Norway in 2017, by age and frequency
- Google and YouTube advertising spending of the Brazilian federal government from 2013 to 2016 (in million Brazilian reals)
- Social network advertising revenue from 2014 to 2017 (in billion U.S. dollars)
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by gender
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by gender
- Share of social in digital advertising spending in the Asia Pacific region from 2013 to 2016
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by income
- Change in social media advertising spending in China from 2014 to 2018
- Social media advertising expenditure as share of digital advertising spending worldwide from 2013 to 2017
- Share of online consumers who have made a purchase based on social media ads or posts as of April 2013, by education
- Social network advertising spending per social network users in Western Europe from 2013 to 2016 (in U.S. dollars)
- Social media advertising market size in Hong Kong from 2012 to 2021 (in billion Hong Kong dollars)
- Market share of video advertising out of social media advertising in Italy from 2015 to 2017
- Emissions prevented through emissions trading schemes globally from 2005 to 2016 (in million metric tons of carbon dioxide equivalent)
- Global net add shipments of mobile PCs from 2005 to 2015 (in 1,000 units)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.