This statistic presents the change in Facebook advertising cost-per-mile (CPM) worldwide from January 2017 to February 2018. In January 2018, Facebook's CPM grew by 122 percent compared to January 2017, while February 2018 CPM increased by 22 percent compared to the same period in the preceding year.
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Facebook CPM growth worldwide 2017-2018
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Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018
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This statistic presents the change in Facebook advertising cost-per-mile (CPM) worldwide from January 2017 to February 2018. In January 2018, Facebook's CPM grew by 122 percent compared to January 2017, while February 2018 CPM increased by 22 percent compared to the same period in the preceding year.
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This statistic presents the change in Facebook advertising cost-per-mile (CPM) worldwide from January 2017 to February 2018. In January 2018, Facebook's CPM grew by 122 percent compared to January 2017, while February 2018 CPM increased by 22 percent compared to the same period in the preceding year.
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- Show publisher information
- Release date
- March 2018
- Region
- Worldwide
- Survey time period
- January 2017 to February 2018
- Special properties
- Facebook News Feed ads only
More information
- Region
- Worldwide
- Survey time period
- January 2017 to February 2018
- Special properties
- Facebook News Feed ads only
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Statistics on "Online advertising metrics"
- Overview
The most important statistics
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 3rd quarter 2018 (in U.S. dollars)Social media ads CPM worldwide Q1 2017 - Q3 2018
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Social media ads CPC worldwide Q1 2017 - Q1 2018
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 3rd quarter 2018Social media ads CTR worldwide Q1 2017 - Q3 2018
- Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 3rd quarter 2018Search ads CTR worldwide Q1 2017 - Q3 2018
- Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 3rd quarter 2018 (in U.S. dollars)Search ads CPC worldwide Q1 2017 - Q3 2018
- Completion rate of skippable pre-roll video ads worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017
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The most important statistics
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)Facebook advertising CPM in selected countries worldwide as of March 2018
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- Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)Average CPC of Facebook advertising campaigns in 2018, by objective
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018Facebook CPM growth worldwide 2017-2018
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- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPC worldwide Q1 2017- Q1 2018
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018Twitter median CTR worldwide Q1 2017- Q1 2018
The most important statistics
- Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords CPC 2018, by industry
- Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)U.S. Google AdWords CPA 2018, by industry
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industryU.S. Google AdWords CTR 2018, by industry
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- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industryUnique click-through rates of marketing e-mails worldwide 2016, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industryMean unsubscribe rates of marketing e-mails worldwide in 2016, by industry
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- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)Influencer marketing campaign average EMV 2016, by category
- Average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry (in U.S. dollars)Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
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The most important statistics
- YouTube video advertising viewability rates in selected countries in the Americas in 2016 and 2017YouTube video ad viewability rates in the Americas 2016-2017
- YouTube advertising cost-per-view (CPV) worldwide in 2016, by generation (in U.S. dollars)Worldwide YouTube advertising CPV in 2016, by generation
- YouTube advertising view rates worldwide in 2016, by generationWorldwide YouTube advertising view rates in 2016, by generation
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Free statistics
- Average cost per click (CPC) on Facebook in selected countries as of 4th quarter 2017 (in U.S. dollars)
- Average cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
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- YouTube advertising cost-per-view (CPV) worldwide in 2016, by generation (in U.S. dollars)
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Premium Statistics
- Social media advertising cost-per-mille (CPM) worldwide from 1st quarter 2017 to 3rd quarter 2018 (in U.S. dollars)
- Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Social media advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 3rd quarter 2018
- Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2017 to 3rd quarter 2018
- Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 3rd quarter 2018 (in U.S. dollars)
- Completion rate of skippable pre-roll video ads worldwide in 2017
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- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Facebook advertising average cost-per-mille (CPM) in selected countries worldwide as of March 2018 (in U.S. dollars)
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- Average cost-per-click (CPC) of Facebook advertising campaigns worldwide as of March 2018, by objective (in U.S. dollars)
- Change in Facebook advertising cost-per-mille (CPM) worldwide from January 2017 to February 2018
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 3rd quarter 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industry
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- Open rates of advertising e-mails worldwide as of October 2018, by industry
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- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by industry
- Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)
- Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)
- Average cost-per-engagement (CPE) of influencer marketing campaigns in the United States in 2017, by industry (in U.S. dollars)
- YouTube video advertising viewability rates in selected countries in the Americas in 2016 and 2017
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- Share of consumers who bought products they saw advertised on Facebook in the United States as of March 2018
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- Advertising channel first introducing users to products or services they used in Italy in 2018, by percentage
- Secure elements shipments worldwide from 2010 to 2018 (in million units), by vertical
- Transport efficiency improvement associated with gas tankers from 2005 to 2050 (g CO2/tonne mile)*
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