When browsing an e-commerce site, there's a high chance that Google Tag Manager has been installed on it. As of June 2023, the tag management system of Google was the most used third-party technology on e-commerce stores, with nearly 3.8 million installs worldwide. Online stores could not do without Google tools. The search-engine tools Analytics and Adsense followed in the ranking, with 3.54 and 3.32 million installs.
Leading third-party technologies on e-commerce sites as of June 2023, by number of installs
(in 1,000s)
Characteristic
Number of installs in thousands
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Store Leads. (June 20, 2023). Leading third-party technologies on e-commerce sites as of June 2023, by number of installs (in 1,000s) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1389979/third-party-technologies-on-e-commerce-sites/
Store Leads. "Leading third-party technologies on e-commerce sites as of June 2023, by number of installs (in 1,000s)." Chart. June 20, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1389979/third-party-technologies-on-e-commerce-sites/
Store Leads. (2023). Leading third-party technologies on e-commerce sites as of June 2023, by number of installs (in 1,000s). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1389979/third-party-technologies-on-e-commerce-sites/
Store Leads. "Leading Third-party Technologies on E-commerce Sites as of June 2023, by Number of Installs (in 1,000s)." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1389979/third-party-technologies-on-e-commerce-sites/
Store Leads, Leading third-party technologies on e-commerce sites as of June 2023, by number of installs (in 1,000s) Statista, https://www.statista.com/statistics/1389979/third-party-technologies-on-e-commerce-sites/ (last visited July 27, 2024)
Leading third-party technologies on e-commerce sites as of June 2023, by number of installs (in 1,000s) [Graph], Store Leads, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1389979/third-party-technologies-on-e-commerce-sites/