Gen Z fashion inspiration sources in the U.S. in 2023

Published by
P. Smith,
Jun 12, 2023
The biggest source of fashion inspiration among Generation Z in the United States in 2023 was social media, according to a survey in the first four months of that year. In second place, over one third of respondents said that their fashion choices were inspired by friends and family.

Leading sources of fashion inspiration for Generation Z in the United States in 2023

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Release date

April 2023

Region

United States

Survey time period

January 1 to April 25, 2023

Number of respondents

566 respondents

Age group

18-24 years

Special properties

Weighted by U.S. census 18-24 year olds

Supplementary notes

Respondents were asked which of the options they got fashion inspiration from.
Multiple answers were possible.

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