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Brazil: apparel consumption by socioeconomic level 2019

Distribution of clothing and fashion consumption in Brazil in 2019, by socioeconomic level

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In cooperation with
IEMI Inteligência de Mercado
Release date

July 2020



Survey time period


Special properties

socioeconomic classification based on the Critério de Classificação Econômica Brasil (CCEB)*

Supplementary notes

* The socioeconomic classification is carried out through a points-based system survey that collects information about purchase and usage of household appliances, literacy levels, and access to public services, among other variables. According to the Critério Brasil 2019, the classification of monthly average household income by socioeconomic group is (in Brazilian reals):
A - 25,554
B1 - 11,279
B2 - 5,642
C1 - 3,085
C2 - 1,749
DE - 720

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Statistics on "Apparel in Brazil"

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