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Popularity of kawaii clothing among young Japanese women 2011-2017
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Popularity of kawaii clothing among young Japanese women 2011-2017
Share of young women aged 20 to 39 in Japan who like to shop kawaii ("cute") fashion from 2011 to 2017*
by Julia Engelmann,
last edited
Apr 8, 2019
This statistic presents the share of young women in Japan, who prefer to shop kawaii ("cute") clothing between 2011 and 2017. In 2017, about 19 percent of female respondents aged 20 to 39 stated that they like to buy kawaii fashion, down from 24 percent in 2011.
Share of young women aged 20 to 39 in Japan who like to shop kawaii ("cute") fashion from 2011 to 2017*
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by Julia Engelmann,
last edited
Apr 8, 2019
This statistic presents the share of young women in Japan, who prefer to shop kawaii ("cute") clothing between 2011 and 2017. In 2017, about 19 percent of female respondents aged 20 to 39 stated that they like to buy kawaii fashion, down from 24 percent in 2011.
- Show sources information
- Show publisher information
- Release date
- September 2017
- Region
- Japan
- Survey time period
- 2011 to 2017; figures as of June of each year
- Number of respondents
- 30,000 respondents
- Age group
- 20-69 years
- Special properties
- nationwide survey among internet users
- Method of interview
- Online survey
- Supplementary notes
-
*The survey targeted 30,000 Japanese people across the country, of which the following counts were women aged between 20 and 39 years:
2011 n=12,839
2012 n=12,568
2013 n=12,183
2014 n=11,972
2015 n=11,613
2016 n=11,595
2017 n=11,164
The data presented was conducted by the Mitsubishi Research Institute (mif[@]mri.co.jp). The MRI is a Japan-based think tank, offering research, consulting, and IT solution services for Japanese and multinational enterprises, local governments and ministries. Established in 1970 as a commemorative project for the 100th anniversary of the Mitsubishi Group, the MRI now operates from offices in Tokyo, Osaka and Nagoya, employing almost 900 people (as of September 2016).
Source
- Show sources information
- Show publisher information
- Release date
- September 2017
More information
- Region
- Japan
- Survey time period
- 2011 to 2017; figures as of June of each year
- Number of respondents
- 30,000 respondents
- Age group
- 20-69 years
- Special properties
- nationwide survey among internet users
- Method of interview
- Online survey
- Supplementary notes
-
*The survey targeted 30,000 Japanese people across the country, of which the following counts were women aged between 20 and 39 years:
2011 n=12,839
2012 n=12,568
2013 n=12,183
2014 n=11,972
2015 n=11,613
2016 n=11,595
2017 n=11,164
The data presented was conducted by the Mitsubishi Research Institute (mif[@]mri.co.jp). The MRI is a Japan-based think tank, offering research, consulting, and IT solution services for Japanese and multinational enterprises, local governments and ministries. Established in 1970 as a commemorative project for the 100th anniversary of the Mitsubishi Group, the MRI now operates from offices in Tokyo, Osaka and Nagoya, employing almost 900 people (as of September 2016).
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Statistics on "Fashion industry in Japan"
- Overview
The most important statistics
- Leading domestic companies of the apparel industry in Japan as of 2019, by sales value (in billion Japanese yen)Leading domestic fashion companies in Japan as of 2019, by sales value
- Size of the domestic apparel market in Japan in 2016, by segment (in trillion Japanese yen)Japanese fashion market size 2016, by segment
- Forecasted average annual growth rate of the apparel industry in Japan from 2016 to 2020Forecasted annual growth rate of the Japanese fashion industry 2016-2020
- Retail value of the domestic apparel market in Japan in 2016, by distribution channel (in trillion Japanese yen)Japanese fashion market size 2016, by distribution channel
- Consumer Price Index (CPI) of apparel and footwear in Japan from 2012 to 2017Consumer Price Index (CPI) of clothes and footwear in Japan 2012-2017
- Manufacturing
The most important statistics
- Producer price index (PPI) of textile products in Japan from 2012 to 2017Textile products PPI in Japan 2012-2017
- Inward foreign direct investment (FDI) in the Japanese textile manufacturing industry from 2008 to 2017 (in million U.S. dollars)*FDI inflows textile industry Japan 2008-2017
- Labor productivity index (LPI) of the textiles industry in Japan from 2008 to 2017Textiles industry LPI in Japan 2008-2017
- Labor productivity index (LPI) of textile and apparel wholesale trade in Japan from 2008 to 2017Textile and apparel wholesale trade LPI in Japan 2008-2017
- Retail and Trade
The most important statistics
- Annual retail volume growth rate of the apparel industry in Japan from 2011 to 2020Retail volume growth rate of the Japanese fashion industry 2011-2020
- Annual sales value of clothing sold at department stores in Japan from 2008 to 2017 (in trillion Japanese yen)Department store apparel sales revenue in Japan 2008-2017
- Annual sales value of clothing sold at supermarkets in Japan from 2008 to 2017 (in trillion Japanese yen)Supermarket apparel sales revenue in Japan 2008-2017
- Retail value of the jewelries and luxury products market in Japan from 2010 to 2020 (in billion Japanese yen)Jewelry and luxury goods market size in Japan 2010-2020
- Retail value of the domestic kimono market in Japan from 2009 to 2018 (in billion Japanese yen)Kimono retail market size in Japan 2009-2018
- Total retail value of the shoes and footwear market in Japan from fiscal year 2006 to 2017 (in trillion Japanese yen)Shoes and footwear market retail value in Japan 2006-2017
- Bags and purses retail value market share in Japan in fiscal year 2016, by categoryBags and purses retail market share in Japan in FY 2016, by category
- Shopping behavior
The most important statistics
- Average annual household expenditure on clothing and footwear among married couples in Japan from 2012 to 2017 (in Japanese yen)Annual household expenses on fashion among married couples Japan 2012-2017
- Share of young women aged 20 to 39 in Japan who like to shop kawaii ("cute") fashion from 2011 to 2017*Popularity of kawaii clothing among young Japanese women 2011-2017
- Most commonly used loyalty program cards among consumers in Japan as of November 2017, by retail typeCommon reward cards in Japan 2017, by retail type
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Statistics on "Fashion industry in Japan"
- Leading domestic companies of the apparel industry in Japan as of 2019, by sales value (in billion Japanese yen)
- Size of the domestic apparel market in Japan in 2016, by segment (in trillion Japanese yen)
- Forecasted average annual growth rate of the apparel industry in Japan from 2016 to 2020
- Retail value of the domestic apparel market in Japan in 2016, by distribution channel (in trillion Japanese yen)
- Consumer Price Index (CPI) of apparel and footwear in Japan from 2012 to 2017
- Producer price index (PPI) of textile products in Japan from 2012 to 2017
- Inward foreign direct investment (FDI) in the Japanese textile manufacturing industry from 2008 to 2017 (in million U.S. dollars)*
- Labor productivity index (LPI) of the textiles industry in Japan from 2008 to 2017
- Labor productivity index (LPI) of textile and apparel wholesale trade in Japan from 2008 to 2017
- Annual retail volume growth rate of the apparel industry in Japan from 2011 to 2020
- Annual sales value of clothing sold at department stores in Japan from 2008 to 2017 (in trillion Japanese yen)
- Annual sales value of clothing sold at supermarkets in Japan from 2008 to 2017 (in trillion Japanese yen)
- Retail value of the jewelries and luxury products market in Japan from 2010 to 2020 (in billion Japanese yen)
- Retail value of the domestic kimono market in Japan from 2009 to 2018 (in billion Japanese yen)
- Total retail value of the shoes and footwear market in Japan from fiscal year 2006 to 2017 (in trillion Japanese yen)
- Bags and purses retail value market share in Japan in fiscal year 2016, by category
- Average annual household expenditure on clothing and footwear among married couples in Japan from 2012 to 2017 (in Japanese yen)
- Share of young women aged 20 to 39 in Japan who like to shop kawaii ("cute") fashion from 2011 to 2017*
- Most commonly used loyalty program cards among consumers in Japan as of November 2017, by retail type
- Number of people purchasing women's everyday clothes in Spain in 2018, by type of garment bought (in 1,000s)
- Average weekly household expenditure on women's clothing and footwear in the Republic of Ireland in 2015, by type (in euros)
- Share of individuals purchasing clothing items during sales in Italy from 2008 to 2016
- Share of individuals inclined to forgo quality to price when purchasing clothing items in Italy from 2008 to 2016
- Leading online sources of inspiration for clothing items in Italy in 2016, by type
- Leading everyday life´s sources of inspiration of clothing ideas in Italy in 2016
- Leading sources of inspiration from stores for clothing in Italy in 2016
- Leadiong sources of inspiration from media for clothing in Italy in 2016
- Turnover of the Italian women's bags and clothing accessories company Coccinelle from 2011 to 2017 (in million euros)
- Main consideration factors when buying clothes among millennials in China as of November 2017
- Financial liabilities of the Italian wool and cashmere clothing company Loro Piana from 2014 to 2017 (in million euros)
- Turnover of Karen Millen Fashions Limited worldwide from 2012 to 2018 (in million GBP)
- Clothing main sources of inspiration of Italians online in Italy in 2016, by channel
- Leading reasons for buying clothes in the past three months among millennials in China as of November 2017
- Equity capital of the Italian wool and cashmere clothing company Loro Piana from 2014 to 2017 (in million euros)
- Ordinary profit of Sanrio Co., Ltd. from fiscal year 2013 to 2018 (in billion Japanese yen)
- Methods consumers use to find the best deals when shopping in the United Kingdom (UK) in 2014 and 2015
- Which of these did you do on the internet in relation to your recent purchase decision?
- Sales of Sanrio Co., Ltd. in fiscal year 2018, by region (in billion Japanese yen)*
- Total assets of Sanrio Co., Ltd. from fiscal year 2013 to 2018 (in billion Japanese yen)
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