Popularity of kawaii clothing among young Japanese women 2011-2017
Share of young women aged 20 to 39 in Japan who like to shop kawaii ("cute") fashion from 2011 to 2017*
This statistic presents the share of young women in Japan, who prefer to shop kawaii ("cute") clothing between 2011 and 2017. In 2017, about 19 percent of female respondents aged 20 to 39 stated that they like to buy kawaii fashion, down from 24 percent in 2011.
Share of young women aged 20 to 39 in Japan who like to shop kawaii ("cute") fashion from 2011 to 2017*
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Statistics on "Fashion industry in Japan"
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