Share of adults familiar with the Barbie movie in the U.S. 2023, by generation

Published by
Laura Carollo,
Jun 16, 2023
A recent study in the United States reveal that half of the Baby Boomers' respondents (50 percent) knew nothing about the upcoming "Barbie" movie in 2023. However, 26 percent of GenZers and Millennials reported knowing a lot about the film, and 33 percent of each some of it.

Share of people who have heard of the “Barbie” movie in the United States in 2023, by generation

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Release date

June 2023

Region

United States

Survey time period

April 13 to 16, 2023

Number of respondents

2,202 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on " Mattel (Barbie) "

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Other statistics that may interest you Mattel (Barbie)

Overview

5

Financial results

8

Key figures

4

Barbie & other Mattel brands

8

Competitors

5

Impact of Barbie

3

The Barbie Movie

7

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Access all statistics starting from $2,388 USD yearly *

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