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Revenue of Mattel's Barbie brand worldwide from 2012 to 2019

This statistic shows the gross sales of Mattel's Barbie brand worldwide from 2012 to 2019. In 2019, Mattel's Barbie brand generated gross sales amounting to about 1.16 billion U.S. dollars, up from about 1.09 billion U.S. dollars the year before.

Additional information on Mattel’s Barbie

Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world. The commercial success of Barbie has allowed Mattel to become the one of the most valuable toy brand worldwide as of 2019. Although a truly worldwide phenomena, a considerable proportion of Mattel’s sales come from America and Canada. A look at the gross sales of Mattel by region shows that over half of Mattel’s revenues are generated in the North American region.

Just as in other business markets, the success of Barbie does not ensure for commercial success to be guaranteed in the future. Competition over retail doll sales in America is fierce. Despite some fluctuation in recent years, the total sales for toy dolls in the U.S. lies consistently in the range of two to three billion U.S. dollars. Given the fluctuation in sales of Barbie dolls it is clear Mattel must maintain interest in Barbie and their other products if they are to retain their current market share.

Gross sales of Mattel's Barbie brand worldwide from 2012 to 2019

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Source

Release date

February 2020

Region

Worldwide

Survey time period

2012 to 2019

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