Factors for feeling increase of male model cosmetics ads South Korea 2022
According to a survey conducted among South Korean women in 2022, around 53 percent of respondents answered that they felt an increase in the amount of cosmetics marketing featuring male models when seeing them in brand ads on television, YouTube, or other social media platforms. Another 26 percent of respondents stated it was because of the diversity of the male model pool for cosmetics ranging from actors to idols.
