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Reasons for women to reduce their makeup use in France 2020

Natural beauty looks and "no-makeup" pictures have been trending on social media already for some years. Prominent celebrities such as Kim Kardashian or Alicia Keys have taken part in this phaenomenon. However, social media does not seem to be women's main reason to quit wearing makeup. In 2020, only eight percent of French women who were wearing less or no makeup said seeing pictures of barefaced celebrities on social media influenced their decision. Conversely, half of them declared that they were trying to improve the quality of their skin.

For what reasons did you decide to wear less or no makeup ?*

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Release date

July 2020



Survey time period

June 9-12, 2020

Number of respondents

1,603 respondents

Age group

18 years and older

Special properties

Women who wear less or no makeup compared to the same time last year

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* This question was phrased by the source as follows: "In your choice to wear less or no makeup, did the following aspects play a role, decisive or important but non-decisive?"

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Statistics on "Cosmetic and hygiene products in France"

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