Most chosen health & beauty brands in the France 2017, by consumer reach points

This statistic presents the leading twenty health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in France in 2017. That year, Signal was the leading brand for health and beauty in France, with approximately 55 million consumer reach points. Le Petit Marseillais and Nivea ranked in second and third place, with 47 million and 35 million consumer reach points, respectively.

Leading 20 health and beauty brands ranked by consumer reach points* in France in 2017

Consumer reach points* in millions
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Source

Release date

May 2018

Region

France

Survey time period

2017

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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Statistics on "Cosmetic and hygiene products in France"

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