Brazil: brands' environmental friendliness for packaged food and drink products 2022

Published by
T. Ozbun,
Sep 18, 2023
According to a survey carried out in 2022, 35 percent of Brazilian respondents stated seeing, reading, or hearing a lot from brands communicating how environmentally friendly they are for packaged food and beverage products. Meanwhile, only five percent stated that they did not receive any brand communication on this matter at all.

How often consumers noticed packaged food and beverage brand communication of environmental sustainability in Brazil in 2022

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Release date

November 2022

Region

Brazil

Survey time period

June and July 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question posed in the survey was: "Para cada um dos seguintes tipos de produtos, indique o quanto você já viu, leu ou ouviu marcas comunicando ou promovendo informações sobre o quanto elas são ecologicamente corretas".

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