Brazil: willingness to pay more for healthy and sustainable food 2022

Published by
T. Ozbun,
Sep 18, 2023
According to a survey carried out in 2022, more than 60 percent of Brazilian respondents said they were willing to pay an above-average price for healthy and environmentally sustainable food.

Willingness to pay more for healthy and environmentally sustainable food among consumers in Brazil in 2022

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Release date

November 2022

Region

Brazil

Survey time period

June and July 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question posed in the survey was: "Dadas as circunstâncias econômicas atuais, você estaria disposto a pagar um preço acima da média por alimentos saudáveis e responsáveis do ponto de vista ambiental?"

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