Resources used before purchasing travel France 2023

According to an April 2023 survey, online travel agencies (OTAs) were the main resource used by French travelers before purchasing a trip, followed by search engines. While nine in ten respondents in France checked OTAs before completing a travel booking, nearly half of the sample used social media.

Main resources used before purchasing a trip by travelers in France as of April 2023

Characteristic	Share of respondents
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Release date

July 2023

More information

Region

France

Survey time period

March 24 to April 19, 2023

Number of respondents

70,000¹

Age group

18 years and older

Special properties

people who booked online travel in the past six months

Method of interview

Online survey

Supplementary notes

¹ The study was based on a database of approximately 70,000 participants aged 18 years and older in the following seven markets: Australia, Canada, France, Japan, Mexico, the United Kingdom, and the United States. The exact number of participants in France was not specified.

The analysis included data for the previous 12 months and looked at travel behavior in the 45 days leading up to a trip booking.

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