U.S.: marketers' plans for holiday ad media channels 2023

During an August 2023 survey among marketers in the United States, approximately 79 percent of respondents said they were planning to use desktop and mobile channels for their holiday season advertising. This was followed by 75 percent of respondents citing social media channels.

Leading media channels marketers planned to use for holiday season advertising in the United States as of August 2023

Characteristic	Share of respondents
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Release date

November 2023

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Region

United States

Survey time period

August 2023

Age group

18 years and older

Supplementary notes

The source does not specify the survey type or the number of respondents.
Multiple answers were possible.

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Statistics on " Holiday season advertising in the U.S. "

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Holiday season advertising in the U.S.