During an August 2023 survey among marketers in the United States, approximately 79 percent of respondents said they were planning to use desktop and mobile channels for their holiday season advertising. This was followed by 75 percent of respondents citing social media channels.
Leading media channels marketers planned to use for holiday season advertising in the United States as of August 2023
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comScore. (November 7, 2023). Leading media channels marketers planned to use for holiday season advertising in the United States as of August 2023 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1424759/expected-holiday-ad-media-channels-among-marketers-united-states/
comScore. "Leading media channels marketers planned to use for holiday season advertising in the United States as of August 2023." Chart. November 7, 2023. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1424759/expected-holiday-ad-media-channels-among-marketers-united-states/
comScore. (2023). Leading media channels marketers planned to use for holiday season advertising in the United States as of August 2023. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1424759/expected-holiday-ad-media-channels-among-marketers-united-states/
comScore. "Leading Media Channels Marketers Planned to Use for Holiday Season Advertising in The United States as of August 2023." Statista, Statista Inc., 7 Nov 2023, https://www.statista.com/statistics/1424759/expected-holiday-ad-media-channels-among-marketers-united-states/
comScore, Leading media channels marketers planned to use for holiday season advertising in the United States as of August 2023 Statista, https://www.statista.com/statistics/1424759/expected-holiday-ad-media-channels-among-marketers-united-states/ (last visited December 14, 2024)
Leading media channels marketers planned to use for holiday season advertising in the United States as of August 2023 [Graph], comScore, November 7, 2023. [Online]. Available: https://www.statista.com/statistics/1424759/expected-holiday-ad-media-channels-among-marketers-united-states/