U.S. sales days when most people do their holiday shopping 2020-2022

Published by P. Smith, Feb 21, 2024
Black Friday led the way for most popular sales days in 2022, with over half of American shoppers intending to purchase a present on this day. The fewest respondents of the same year planned to buy a gift on Green Monday, although this sales day has seen the biggest proportional increase in popularity from 2020, rising from seven to 16 percent. Several sales days are expected to see decreased popularity in 2022.

Sales days on which shoppers in the United States buy holiday presents from 2020 to 2022

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Release date

October 2022

Region

United States

Survey time period

September 2022

Number of respondents

1,234 respondents

Age group

18-66

Special properties

shoppers and Klarna customers

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